Applying Insights

Stand up paddle boarding on Vaseux Lake in the Okanagan Valley

Thompson Okanagan | Grant Harder

 

Use research and analytics to gain insights into your visitors, to create relevance in your marketing and experience activities, and to measure results.

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Resident Perceptions Research Toolkit

This free toolkit is designed to equip communities and the tourism industry with a framework that provides a consistent, credible, and robust measure of resident perceptions of tourism.
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Tool ~25 mins
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Using Google Analytics to Understand Your Audience

Recently Updated! Market in meaningful and compelling ways by exploring how GA can help you better understand visitors are.
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Article ~10 mins
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Everything You Need to Know About Google Analytics GA4

This overview will walk you through all of the critical details you need to be aware of to help you set up or transition seamlessly to Google’s new analytics platform, Google Analytics 4 (GA4).
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Article ~4 mins
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How to Measure NPS® in BC Communities

Is your community considering tracking Net Promoter Score®? Destination BC has prepared this research framework as a consistent guide for communities.
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Guide ~10 mins
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Introduction to the Net Promoter Score®

The Net Promoter Score® measures customer experience and can be an indicator for business growth. Get started with NPS with this practical introduction.
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Guide ~10 mins
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The Essential Guide on How to Conduct Tourism Research

Considering a new product? Want to learn more about your customers? This guide can help tourism suppliers answer these questions and more through research.
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Guide ~2 hrs
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Tools, resources and contacts to assist you in promoting BC.
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Tourism Business Portal

Online, self-service business listings system for tourism industry.

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