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Who We Are
Overview
Provincial Government of BC
Board Of Directors
Executive Leadership
Tourism Marketing Committee
Accessibility and Inclusion Committee
Regional, Community & Industry
Partners
Industry Partners
Community Partners
Vancouver, Coast & Mountains Tourism Region
Industry Support Areas
Meet the Team
Events
Regional Maps
Stay Connected
Corporate Documents
The Value of Tourism
What We Do
Overview
BC’s Destination Brands
Rainforest to Rockies
The Great Wilderness
The Infinite Coast
Valleys & Vineyards
Birthplace of Adventure
Nature’s Heartland
Marketing
Consumer Marketing
Content Marketing
Social Media Marketing
Travel Trade
Travel Media
Our Markets
Destination Management
Destination Development
Planning Area Look Up Tool
Emergency Preparedness
Learning Centre
Visitor Services
BC Tourism Climate Resiliency Initiative
Indigenous Tourism
Respectful Growth of Indigenous Tourism
Our Commitments
Truth and Reconciliation
Funding Sources
Co-op Marketing
Municipal & Regional District Tax Program (MRDT)
External Funding Sources
Strategic Approach
Overview
Corporate Strategy
Our 2023-2025 Corporate Strategy
Engagement and Input
Where We Will Focus
How We Will Succeed: Our Strategic Levers
Summary of Key Strategic Shifts
Alignment to Government Strategies
Marketing Strategy
Invest in Iconics Strategy
Diversity, Equity, Inclusion, and Accessibility
Truth and Reconciliation
Tackling Tariffs
Learning Centre
Overview
Workshops & Upcoming Opportunities
Digital & Social Media Marketing
Tourism & Business Planning
Experience Development
Travel Trade & Travel Media
Crisis & Emergency Planning
Accessible Tourism
BC's Destination Brand Resources
Additional Learning Resources
Research & Insights
Overview
Industry Performance
Regional Research
Market Research
Activity Research
Resident Research
Research Tools & Methods
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FIFA World Cup 26™
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Applying Insights
Thompson Okanagan | Grant Harder
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Applying Insights
Use research and analytics to gain insights into your visitors, to create relevance in your marketing and experience activities, and to measure results.
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Using Google Analytics to Understand Your Audience
Recently Updated! Market in meaningful and compelling ways by exploring how GA can help you better understand visitors are.
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