Module 4 – Email Marketing
Though considered an “older” marketing tactic, email marketing lives on as one of the most effective channels in a marketer’s toolkit. Email generates, on average, $36 for every $1 spent, making it one of the most important elements of your marketing strategy. This medium allows for one-to-one contact with your visitors and prospects, and can help with relationship building, brand awareness and lead generation.
Within this module, find tips to craft the perfect email subject line, learn email optimization strategies to take your email marketing to the next level, and explore metrics to focus on to hone your email marketing program.
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