Huu-ay-aht First Nations: Leading Tourism Development

Along the west coast of Vancouver Island, the Huu-ay-aht First Nations is leading a powerful story of reconciliation and regeneration through tourism.

Rooted in ancient tradition and guided by a forward-looking vision, the Nation is transforming the Bamfield region into a destination where culture, community, and stewardship intersect. In this video, Edward Ralph Johnson, Executive Council Member of the Huu-ay-aht First Nations, and Adrien Mullin, Tourism Development Manager for the Huu-ay-aht Group of Businesses, share how key infrastructure projects—like the improved Reconciliation Road, the revitalized Kiixin National Historic Site, and a new Cultural Visitor Centre—are creating meaningful opportunities for visitors to engage with Huu-ay-aht culture and territory. This story highlights the impact of Indigenous-led destination development—where cultural preservation, tourism investment, and community priorities come together to create pathways for cultural connection and economic opportunity.