Welcoming the American and Canadian Visitor This Season
As Canada–US relations continue to generate headlines, many travellers from both sides of the border are reconsidering where, how, and why they travel. With conversations around tariffs, the “Buy Canadian” movement, and social values becoming more prominent, the way we welcome visitors this summer matters more than ever.
This recorded one-hour webinar with Destination BC’s Alison McKay (VP, Destination Management), David Wright (Manager, Research & Insights) and STEM Consulting’s Eva Gutsche (Principal) will equip BC’s tourism operators with practical tools and timely insights to help you deliver informed, inclusive, and memorable guest experiences in the current political environment.
Topics
- How “Buy Canadian” sentiment is influencing domestic travel choices
- Trends, and forecasts on inbound and domestic markets for summer 2025
- Tips for product positioning that resonates with BC residents and other Canadian travellers
- Insights on how to create a positive experience for American visitors amidst political tension
- Considerations for frontline teams: gratitude, service standards, inclusive engagement
- How to speak confidently about Canada’s commitments to diversity, equity, inclusion, and accessibility
About This Video, Webinar
Reading time: ~52 mins
Format: Video, Webinar
Last updated: May, 2025
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