BC Restaurant and Food Secures Foodservice Contract, “Taste the Beautiful Game – BC Style”
The BC Restaurant and Food Services Association has shared the following news for their membership:
In conjunction with the World Cup Program, the BCRFA has officially secured the foodservice contract, “Taste the Beautiful Game – BC Style”, encouraging activities across British Columbia. This province-wide program aims to help restaurants host watch parties, drive traffic, celebrate BC-grown food and drink, and share in the economic benefits of this once-in-a-generation moment.
The BCRFA working in full alignment with the Craft Brewers Guild, ABLE BC, and Wine BC, leveraging their collective networks to amplify every opportunity for their membership.
If you want your business considered for participation, you must register. Spaces will be limited, and selection will move quickly.
What participating will include (early preview):
- Ready-to-use Marketing Playbooks – Free toolkits to help you activate event traffic and boost visibility
- Official Watch Party Guidance – Step-by-step support to host compliant, high-energy fan experiences
- Local Food & Drink Feature Ideas – Curated concepts to showcase BC flavours during the tournament
- Ministry-Approved Compliance Rules – Clear, easy-to-follow standards so you stay aligned with provincial requirements
- Province-Wide Storytelling & Promotion – Amplification of your business through coordinated BCRFA + partner campaigns across BC
- Overview of matters related to security and safety
- Potential media, tourism, and partnership visibility throughout the tournament period
This is a high-profile, time-sensitive opportunity, and they will be prioritizing registered members only.
BCRFA members can register here: http://docs.google.com/forms/d/e/1FAIpQLSfr6my-8QH2g0ex9CYjFbfSSbqvm0-CEhTRGiYiY5Q_LuRS9A/viewform
Learn more: https://mailchi.mp/bcrfa/industry-update-260119
