Destination BC Hosts Great Bear Rainforest Imax Event in China

Building on the success of the Great Bear Rainforest IMAX movie’s screening at the China Film Museum in Beijing in 2022, on July 22, 2023, the Consulate General of Canada in Chongqing, together with Destination BC China, hosted one of their top offline events by screening the film at the Chongqing Science and Technology Museum. The event aimed to promote Canada and BC as a top travel destination, attracting over 200 consumers, primarily families.

The awe-inspiring IMAX film showcased the pristine wilderness of the Great Bear Rainforest, captivating viewers and enticing them to explore BC. Jennifer May, the Canadian Ambassador to China, delivered a warm welcome speech, and Jodie Hu, Destination BC China manager, followed the screening with a captivating 30-minute presentation. Jodie highlighted the diverse cities, breathtaking landscapes, and outdoor activities that BC has to offer.

The event garnered attention from local Chinese media and was featured on the Canadian Embassy in China’s social media channels, further amplifying its impact.