Destination BC Launches New 2023-2025 Corporate Strategy

On February 23, 2023, Destination BC hosted a Zoom webinar to tourism industry partners from across British Columbia to share the details of our new Corporate Strategy. Our Executive team shared our strategic direction for the next three years and beyond, outlining our intention to focus on the following levers, to improve BC’s competitiveness and improve the quality of life for all people living in BC through tourism over the long term. Key focuses included compelling reasons to explore BC, a globally competitive tourism ecosystem, and respectful growth of indigenous tourism.

The webinar had an incredible turnout and we look forward to working collaboratively with all of the dedicated tourism professionals, businesses, and partners as we work towards bringing our strategy to life.

Our new 2023-2025 Corporate Strategy document and accompanying Zoom webinar are available for viewing on our corporate website. This Corporate Strategy webpage features an overview of key strategy sections including our 2023-2025 Corporate Strategy, engagement and input, connecting respectful growth of Indigenous tourism to Truth and Reconciliation, where we will focus, how we will succeed: our strategic levers, summary of key strategic shifts, and alignment to government strategies.

The 2023-2025 Corporate Strategy document and accompanying Zoom webinar are available for viewing on our corporate website.

New 2023-2025 Global Marketing Strategy and 2023 Plan

The plan and strategy outline the direction we will take for our marketing in 2023 and over the coming years. Our Marketing team looks forward to continuing to share updates on the plan and our work via our corporate newsletter and social media channels (LinkedIn and YouTube). Please note, we are limiting the distribution of the 2023-2025 Global Marketing Strategy and 2023 Plan to BC tourism businesses and BC destination marketing organizations only, as it contains proprietary information. To request a copy, email [email protected].

Destination BC Marketing Strategy