Destination BC Launches Spring Marketing Campaign in BC & Alberta

Today, Destination BC fully launched Explore BC – Let’s do Something Together: a domestic seasonal marketing campaign urging BC and Alberta residents to plan and book a spring trip in BC, while reconnecting with loved ones and doing something unforgettable, together.

Running from now until May 27, the campaign is designed to create a sense of urgency, highlighting the time-sensitive nature of spring experiences in BC, and encouraging travellers to embrace new adventures as they explore the province with fresh eyes, brighter days, and restored connection with the important people in their lives.

Leveraging a variety of tactics through TV, online, social, and articles, the campaign takes travellers from inspiration to booking, providing inspirational stories, trip planning tools, travel offers, booking assistance, and information on what people need to know before they go – all by visiting exploreBC.com.

There, they’ll also find a list of ways to experience spring in BC that will change perspectives and broaden horizons:

1. See Kelowna, Metro Vancouver and Victoria in a Whole New Light
2. Swirl, Sip, and Savour Spring in One of BC’s Wine Regions
3. Wake up in Nature
4. Connect with Indigenous Cultures
5. Find Connection in the Mountains
6. Take a BC Road Trip this Spring
7. Get to Know BC Wildlife
8. Cast a Line in the Rivers, Lakes, and Coastal Waters of BC
9. Golf with Ocean, Mountain, Forest, or Desert Vistas
10. Follow a BC Ale Trail

Visitors can share photos and videos of their BC travels on social media using the hashtag #exploreBC.

The spring campaign will reach target market segments within BC and Alberta to inspire them to travel in the spring to help aid with immediate financial recovery for the hard-hit tourism sector. To further support BC’s tourism industry, Destination BC is also offering audience-sharing opportunities, content suggestions, a campaign partner toolkit, and discounted media rates for tourism partners across the province.

Quote:

Maya Lange, Vice President of Global Marketing, Destination BC

“Spring can often feel like the season of renewal – and this year, more than ever, that is something to celebrate. Whether you stroll through a city in bloom, immerse yourself in rich cultures, or wake up surrounded by new signs of life in nature, BC has an experience to help every type of traveller ring in the new season, and we invite you to explore our spectacular province in new ways with your loved ones this spring.”

Links and Resources:

• Discover the key spring experiences
• Read more about BC & Alberta traveller segments in Destination BC’s domestic market profile
• View the campaign industry toolkit
• Find tips on how to travel in BC this spring
• Sign up for our BC Content Hub for images, videos, b-roll, travel stories, maps and more