Sip & Stay Packages Along BC’s Ale Trails Get Airtime on Global TV

To inspire British Columbians to explore their own province along BC’s ale trails this fall, we brewed up a partnership with the BC Ale Trail team and six craft breweries to bring you the Explore BC IPA!

As part of the marketing program, hotels and breweries have come together to create unique Sip & Stay packages to encourage BC residents to book a stay along BC’s ale trails. Utilizing Destination BC’s Fall Recovery partnership with Global TV, viewers will see some of the Sip & Stay packages featured on Travel Best Bets segments with Claire Newell throughout the month of October and early November. See all the packages at https://www.hellobc.com/ways-to-save-in-bc/ and travelbestbets.com/travel-destinations/Canada.

Learn more about the ExploreBC IPA: https://www.destinationbc.ca/news/explore-bc-ipa/