Discover BC’s New Iconic Destination Brands
Don’t Miss This Opportunity: Register Now!
On June 4, 2025, at 9am (PDT), Destination BC will be presenting details of six new Iconic brands launching this September and how members of the tourism industry across the province can get involved.
Rooted in research, guided by traveller insights, and built with input from our industry partners, these brands will strengthen the global appeal of Super, Natural British Columbia® by highlighting distinct, globally compelling reasons to visit.
Learn more about the Invest in Iconics Strategy →
During this session, we’ll share:
- The strategy behind the Iconics
- The names and identities of each brand
- How you and your organization can align with and benefit from this exciting initiative
Whether you’re a tourism operator, DMO, or sector partner, this is your opportunity to understand what’s launching, why it matters, and how to amplify your voice within a unified, recognizable brand ecosystem.
