Fall Familiarization Trip from China

From left to right: Jack HO, Hong ZHANG, Xiang LIU, Eleven TIAN, Yuze CHEN, Jodie HU, Wei LI,  Jun SHEN, Yao YAO, Ming GUO, Angela Toffolo (Director, Leisure & Corporate Sales at The Empress Hotel)

In collaboration with Destination Canada and Air Canada, Destination BC China has recently organized the first post-pandemic travel trade familiarization (FAM) group trip October 17-24, 2023. The group, consisting of six luxury travel tour operators and 3 in-market escorts, visited Vancouver, Whistler, Victoria and Richmond, focusing on fall experiences and high-end hotel site inspections. All the hosted guests were business owners and decision makers, and for most of them, it was their first time to Canada. The group enjoyed the trip thoroughly, which would pave the way for future high-end product development for British Columbia. The FAM activity is also aligned with Destination Canada and Destination BC’s in-market strategy targeting responsible travelers.

Winter Campaign with Sanlian Bookstore in Beijing

With the winter approaching, people in Beijing had a peek of Canada and BC’s winter wonderland through 10 large window displays with Sanlian Bookstore.  Located in Sanlitun, the most populated and vibrant district in Beijing, Canada had a presence in this store from October 17 – 31, 2023. Readers could also get free BC-themed bookmarks at the Canada book section in the store.

This is part of the winter campaign of Destination Canada and Destination BC with Sanlian, following the recent successful livestreaming activity resulting in 744K views. In addition, a promotional article about Canada and BC winter has become viral through Sanlian WeChat account, attracting 250K+ reads and hundreds of positive comments over in one week!

BC Ski Promotion in Chongqing Pop-up Store

Led by Canadian Chongqing Consulate, a Canadian pop-store was recently unveiled in Chongqing Rongchuang Snow World, the top indoor ski place in Sichuan province. Along with several Canadian brands, Destination BC has participated in this activity as the only destination partner. The BC ski backdrop has been displayed in the store with Destination BC ski flat sheet distribution.