Fraser Valley Destination Management Council Update

At its April meeting, the Fraser Valley Destination Management Council received an update from Destination BC on accessibility initiatives in the tourism sector. The Council emphasized the importance of promoting accessible tourism and ensuring that businesses highlight their accessible features on both provincial and regional tourism platforms.

The Experience the Fraser (ETF) initiative remains a key focus. A new website is currently in development to share the project’s history, current progress, and future opportunities with local and provincial governments, First Nations communities, and other partners. The Council will present an ETF update, including the new website, to the Fraser Valley Regional District (FVRD) this summer.