Introducing SupernaturalBC.com: Discover Our New Digital Home

We’re excited to announce the launch of the brand-new SupernaturalBC.com, officially live as of Sept. 10!

This reimagined digital marketing platform (formerly known as HelloBC.com) marks a major milestone for Destination BC and BC’s tourism industry. Designed to elevate the way we showcase British Columbia to the world, the new site introduces the refreshed Super, Natural British Columbia® brand alongside six new destination brands.

Why a new website?

More than a visual overhaul, the site was built with a clear goal: to create a more intuitive, inspiring, and accessible gateway to travel in BC—one that better connects visitors with the incredible places, experiences, and people across the province.

Years in the making, BC’s new destination brands have been strategically developed through extensive consultation, collaboration, and creativity. Together, they represent the beating heart of British Columbia—from coastal rainforests to rugged peaks, lively cities to remote wilderness… each with its own compelling identity and promise to travellers.

Now, for the first time, they’re fully brought to life in one unified online home.

What’s on the new website?

Here’s what you’ll find on the new SuperNaturalBC.com:

• A unified brand experience. A cohesive visual identity that integrates the revitalized Super, Natural British Columbia® brand with the new destination brands—offering clarity, inspiration, and storytelling power.
• Simplified navigation & structure. Improved information architecture makes it easier for users to find what they’re looking for: fewer clicks, clearer paths, and streamlined content.
• In-context travel tips. Helpful insights are surfaced where they’re most relevant, supporting trip planning and enhancing discovery for each destination.
• Enhanced terrain mapping. New visuals showcase BC’s dramatic topography, giving visitors a better sense of the landscapes they can explore.
• Personalized experience. Users can now add “Favourite” content to a personalized collection that can be revisited anytime.
• Flexible content creation. A built-in design system gives our content creators more tools to craft visually rich narratives.

What’s next?

This launch is just the beginning. Over the coming weeks and months, expect ongoing enhancements, from new imagery and videos to deeper storytelling and more interactive features. We will continue optimizing the site’s performance and user experience to better serve both travellers and tourism partners.

Take a moment to explore the new SupernaturalBC.com—and discover how we’re reimagining the future of travel in BC.