Join us Thursday February 23rd, for the release of Destination BC’s 2023-2025 Corporate Strategy

Join Destination BC at 10 am (PST) on Thursday, February 23, for a Zoom webinar, to learn about our new Corporate Strategy.

Register for the online Zoom webinar via Eventbrite, here. 

In 2022, as travel resumed beyond the global pandemic and momentum was building for a better future, we continued to connect with industry, to listen, to learn and to talk about what was needed to chart a path to a better, more resilient future, together.

We heard that industry wanted us to keep working hard to support immediate and continued recovery through our marketing and development efforts. We recognize that BC’s 19,000+ tourism businesses must be profitable and resilient to ensure the viability of BC’s visitor economy, now and in the future. We heard that travellers to our province should be compelled to experience more people, places, and activities within Super, Natural British Columbia®, throughout the year.

And, we clearly heard that industry was looking to us to rethink what ‘success’ within the visitor economy means.

With transformation and change upon us, it’s time for us to collectively recalibrate our goals and consider how we can continue to work better, together. And this strategy is our new path for success. It provides clarity about the choices we will make over the next three years, and beyond. Our intention is to focus on the following levers, to improve BC’s competitiveness and improve the quality of life for people living in British Columbia through tourism over the long term.

•    Compelling Reasons to Explore BC
•    A Globally Competitive Tourism Ecosystem
•    Respectful Growth of Indigenous Tourism

Please join us on February 23 to hear much more about our corporate strategy for 2023 to 2025.

Destination BC will be onsite at the 2023 BC Tourism and Hospitality Conference in Prince George, March 1-3, to discuss our corporate strategy and 2023 marketing plan with you, in-person. Check out our booth at the Prince George Conference and Civic Centre, near the delegate registration desk. Register for the conference, here.

Background:

In 2022, Destination BC conducted engagement sessions across the province for industry to provide input into the development of our 2023-2025 corporate strategy. Learn more about our engagement process and the resulting themes that are reflected in our strategy, here.