SuperNaturalBC.com Now Available in German and Spanish for Key Global Markets
Building on the successful launch of SuperNaturalBC.com in September, Destination BC has taken the next step in its global brand evolution by launching localized versions of the site for the Germany and Mexico markets. These language-specific versions make it easier than ever for travellers in those regions to engage with content in their own language and discover the transformative experiences that BC has to offer.
New Language Versions of SuperNaturalBC.com
The international versions of SuperNaturalBC.com are powered by AI-enabled machine translation technology, which allows for real-time, automated translation of the full site content. This approach enables Destination BC to deliver localized content more efficiently and cost-effectively while maintaining control over messaging.
Key features:
- Browser-based language detection and redirection to the appropriate version (German or Spanish)
- Instant publication of translated content, with manual refinement options
- Consistent content structure and visual identity across language versions
The updated sites also reflect close collaboration with in-market teams through review cycles to ensure content readiness, build trust in the tool, and refine processes for future market expansions.
Expanding Access to BC Tourism Content
The ability to localize full-site content in real time opens the door to additional international market opportunities. As the AI translation engine continues to learn Destination BC’s tone and style, future enhancements will focus on increasing consistency, improving nuance, and expanding accessibility.
Industry partners are encouraged to explore the new sites, available via the top-right language selector on desktop or the menu on mobile. This expansion is part of a larger, ongoing effort to elevate BC’s global digital presence and inspire more travellers to choose British Columbia.
Why Germany and Mexico Matter for BC Tourism
Germany and Mexico are key international markets for British Columbia. In 2023, Mexico accounted for an estimated 180,000 visitors to BC. Germany followed, with an estimated 100,000 visitors. Visitors from both countries tend to spend more than average per trip and often seek deeper, longer stays that span multiple regions, supporting year-round and geographically dispersed travel across BC.
These markets also align with Destination BC’s goals to bring visitors to more places in BC in all times of year and grow the overall visitor economy in a sustainable way.
Learn more:
