Tourism Talk: How TikTok Can Help Tourism Brands Get Results

With over one billion users worldwide, TikTok has become a powerful tool for travel discovery. But how can tourism brands tap into its potential?

Zoë Weldon, a long-time social media partner for Destination BC, shares her insights in a new feature with LearningU. Zoë played a key role in launching the Super, Natural British Columbia account and doubled engagement through bold, community-driven content.

In the interview, Zoë covers:

• Why TikTok is different from other platforms
• How people use TikTok to plan travel
• What you need to get started
• Practical tips to grow your account from zero
• How tourism brands can create content that gets real results

Whether you’re a seasoned social media pro or just getting started, this short course is packed with inspiration and tactical advice.

Learn more:

• Access the feature here
• About Destination BC’s social media programs
• About Destination BC’s TikTok presence
• Super, Natural BC TikTok channel