Travel Media Coverage: Fall 2025
Destination BC has a well-developed program to work with travel media – journalists or outlets who specialize in telling travel and lifestyle stories – to create exposure for BC as a destination of choice. Travel media relations is an essential marketing channel to tell our brand story, build awareness, and encourage travellers to visit BC.
Here are a few examples of these stories and how Destination BC supported them:
Road Trip: Journey to the Arctic Ocean in the 2025 Toyota 4Runner
Stephanie Wallcraft, Driving.ca
Through the Visiting Journalist Program, automotive journalist Stephanie Wallcraft embarked on an extraordinary road trip from Alberta to the Arctic Ocean in the 2025 Toyota 4Runner. Her story highlights Canada’s rugged northern landscapes and adventure-ready spirit, with British Columbia’s scenic stretches featured along the journey.
These Remote Lodges Are a Dream Escape for Anglers and Wildlife Lovers
Robert Annis, Outside Online
Adventure journalist Robert Annis spotlighted Vancouver Island’s world-class fishing lodges and wilderness resorts in Outside Online. His feature, supported by the Visiting Journalist Program, underscores BC’s appeal to anglers and outdoor enthusiasts seeking remote, sustainable adventure experiences. Our team worked closely with 4TVI, PR company TartanBond and Nootka Marine Adventures on this visit.
A Former Hong Kong Restaurant Reviewer does Richmond, British Columbia
David Greenberg, Northwest Travel & Life
Following a successful Rainforest to Rockies road trip the previous year, travel writers David and Susan Greenberg returned to BC for a culinary deep dive in Richmond. Coordinated with Tourism Richmond during a concurrent media familiarization trip, the visit resulted in a feature in Northwest Travel & Life, with the team securing local participation and no costs to our team.
What Winter Looks Like in Cariboo, BC: Cowboys, Sled Dogs, and Snow
Matador Network
Coverage from a winter group press trip in February 2025 continues to resonate, with Matador Network publishing an immersive feature on the Cariboo Chilcotin’s snow-dusted wilderness. Destination BC worked closely with Cariboo Chilcotin Coast Tourism to bring this group trip to life. The article captures the quiet beauty and remote adventures of BC’s interior during the colder months.
Van life: A nine-day solo road trip through Northern BC
Canadian Geographic
As part of the press trip organized by Destination BC and CanaDream RV, Canadian Geographic featured a reflective piece chronicling a nine-day solo van adventure through The Great Wilderness. The article highlights vast landscapes, authentic local encounters and the allure of life on the open road in one of Canada’s most expansive regions.
