Travel Media Coverage: October 2025
Destination BC has a well-developed program to work with travel media – journalists or outlets who specialize in telling travel and lifestyle stories – to create exposure for BC as a destination of choice. Travel media relations is an essential marketing channel to tell our brand story, build awareness, and encourage travellers to visit BC.
Here are a few examples of these stories and how Destination BC supported them:
Why 2026 is the year to visit Vancouver—a rugged escape and cosmopolitan dream
Heather Greenwood Davis, National Geographic
https://www.nationalgeographic.com/travel/best-of-the-world-2026/article/vancouver-canada
Years of information exchanges, multiple BC itineraries, ongoing relationship-building, and numerous prior stories have culminated in Heather Greenwood Davis’s feature in National Geographic’s influential Best Places in the World to Travel in 2026 list.
Things to Do in Penticton, British Columbia for Outdoor Adventure
Kimberly Lyn, Travel & Leisure
https://www.travelandleisure.com/penticton-british-columbia-canada-8609225
In partnership with Travel Penticton, Destination BC supported freelance writer Kimberly Lyn’s visit in September 2022. This feature demonstrates the long lead times often associated with travel media, with excellent coverage appearing more than two years after the visit.
Falling, flying, figuring it out: Snowboarding at midlife in Revelstoke
Alexandra Pope, Canadian Geographic
In April 2025, Destination BC supported flights for Canadian Geographic staff writer Alexandra Pope to visit Revelstoke Mountain Resort for a snowboarding-focused experience. Her digital story is now live, with an additional feature scheduled to appear in the January/February 2026 print edition of Canadian Geographic.
Why everyone’s heading to Whistler this winter | Cathay CA
Jonny Beirman, Lonely Planet/Cathay Pacific
https://www.cathaypacific.com/cx/en_CA/inspiration/travel/whistler-guide.html
https://www.lonelyplanet.com/articles/guide-to-whistler-canada
Through ad-hoc media requests, flight support via the Visiting Journalist Program and participation in press trips, Vancouver-based freelance writer Jonny Beirman regularly features BC in his coverage. We also connect with Jonny annually at our Vancouver Media Event and through our media newsletter, The Pitch. His latest pieces highlight Whistler and were recently published on both LonelyPlanet.com and CathayPacific.com.
