Resident Research
British Columbia Resident Research
Market monitoring and reports relevant to BC residents’ perspectives on the tourism industry.
BC Resident Perceptions of Tourism Snapshot Series Reporting
Annual Resident Perceptions Report
Research Toolkit - Developing and Designing Research Studies: Examining Resident Perceptions of Tourism in British Columbia
This reporting series presents BC resident perceptions of the economic, social/cultural, environmental, and job/career impacts of tourism, as well as their awareness of Indigenous tourism experiences and businesses within their communities, at provincial, regional, sub-regional, and local levels. It shares important insights on how residents view tourism in specific areas, like cities with large enough population for local-level reporting. The series includes a BC-wide report, six regional reports, sub-regional reports, and local reports. Download the pdf reports by year using the filter section below.
💡Looking for jpeg versions of the Snapshot Series for sharing on social media and in presentations? DOWNLOAD HERE ➡
*PLEASE NOTE: The Snapshot Series reporting does not directly compare cities, as the purpose of this research is to inform and educate, not instill competition at the community level.
Destination BC’s Annual Resident Perceptions of BC’s Tourism Industry Survey is conducted with BC residents across all six tourism regions to understand perceptions of the economic, social/cultural, and environmental impacts of tourism. DOWNLOAD 2024 REPORT ➡
This free toolkit, available for destination management organizations throughout BC, is designed to equip communities and the tourism industry with a framework that provides a consistent, credible, and robust measure of resident perceptions of tourism. It includes a step-by-step guide to help tourism partners conduct this type of research, including details to consider, how to determine the most suitable resident sentiment sampling methodology, which survey administrative tools to use, how to develop a survey, and recommended data analysis and reporting. DOWNLOAD TOOLKIT ➡
