How We Will Succeed: Our Strategic Levers

Fisgard Lighthouse National Historic Site - Destination BC/Reuben Krabbe

Our Strategic Levers

These are our key strategic levers – how we can make the biggest difference for the tourism industry to achieve our goals. 

The strategy has three levers to drive success, each with a comprehensive set of actions and programs. We will focus on these levers for the next three years to improve BC’s competitiveness and improve the quality of life for all people in British Columbia through tourism over the long term.

Compelling Reasons to Explore BC

Attracting respectful travellers to specific parts of BC at the right time, and enabling the development of compelling experiences to drive lifetime traveller value.
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Globally Competitive Tourism Ecosystem

Enabling access to the data, systems, knowledge and capabilities that the BC tourism ecosystem needs to compete globally.
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Respectful Growth of Indigenous Tourism

Developing meaningful and collaborative relationships with Indigenous Peoples and communities: First Nations, Métis, Inuit and supporting connections between Indigenous and non-Indigenous Peoples through our programs and services.
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Travel Media

Information for journalists, editors and broadcasters.

Travel Trade

Tools, resources and contacts to assist you in promoting BC.
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Tourism Business Portal

Online, self-service business listings system for tourism industry.

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