Pacific Rim National Park | Destination BC/JF Bergeron

Two people taking a tour at the Nk’Mip Desert Cultural Centre | Hubert Kang
Destination BC has a mandate from the Government of BC to respectfully grow Indigenous tourism in BC. Indigenous Tourism BC is mandated by the First Nations Leadership Council to lead the growth of Indigenous tourism across the province.
Through our longstanding partnership of over 25 years, the relationship between Indigenous Tourism BC and Destination BC continues to evolve. Our aligned values and ongoing collaboration in Indigenous tourism ensures our work directly supports First Nation communities and Indigenous Peoples.
Being respectful of the growth of Indigenous tourism means we honour each Nation’s inherent Rights and Titles and their sovereign approach to tourism. We respect their authority to decide what role the visitor economy plays in their communities. Each place has unique peoples, cultures, and customs, and communities will determine how and when their stories are shared.
At Destination BC, we are committed to advancing Truth and Reconciliation. We recognize that this is both a responsibility and an opportunity to build understanding, equity, and connection within the BC tourism industry. To meaningfully support the Respectful Growth of Indigenous Tourism, we have developed an initial plan to guide our efforts to grow as an organization in our learning and unlearning. We invite you to learn where we are focusing our efforts by reading Our Commitments Towards Truth and Reconciliation.
We also have a shared commitment with Indigenous Tourism BC to create a unified tourism industry in BC—one that enriches the experiences and connections that tourism provides, and that respects and provides benefits for Indigenous Peoples, cultures, and lands, for generations to come.
This commitment is to continue to grow Indigenous tourism in BC and ensure First Nations communities and Indigenous Peoples are determining and leading the future of tourism for their communities. We believe it is an important foundation to the industry’s ability to succeed and compete in the future.
We heard from the industry, in particular Community DMOs and visitor services, that they are looking to us to help assist them and non-Indigenous identifying businesses in increasing their awareness and understanding of working with Indigenous Peoples. We are committed to supporting connections between Indigenous and non-Indigenous Peoples through our programs and services.

A couple are speaking with artist Cole Vandale at Skwachays, an Indigenous Gallery, Hotel & Lodge. | Destination Vancouver/Kindred & Scout
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