Our Commitments

Building a Better World, Together

British Columbia is a place where people come together to experience the beauty of nature, diversity of cultures, and warmth of local communities. In BC, it is those who live here, and the breadth of experiences they share with visitors, that help to shape its evolving identity. Tourism is one of the most powerful industries in the world, and we are committed to respectfully connecting people, places, and experiences.

Destination BC acknowledges our responsibility to actively champion an industry that acknowledges, respects, and affirms cultural differences. We are committed to change, and understand that the journey ahead requires ongoing self-reflection, continuous learning and unlearning, and strengthened cultural competency. Through intentional action and equitable policies, processes and programs, we can support a tourism industry that respects and honours Indigenous Peoples and cultures, while promoting belonging and inclusion for all.

We invite you to learn more about Diversity, Equity, Inclusion, and Accessibility and Truth and Reconciliation at Destination BC by reading our commitments for each.