British Columbia Tourism
Football Club
In February 2024, we formed the British Columbia Tourism Football Club (BC Tourism FC), a Tourism Consortium uniting Destination BC, Destination Vancouver, Indigenous Tourism BC, the Ministry of Tourism, Arts, Culture & Sport, the BC Destination Management Organization Association (BCDMOA), and the City of Vancouver.
Together, we’re worked to ensure FIFA World Cup 26™ delivered meaningful benefits for British Columbia by showcasing our province on a global stage, boosting tourism, and creating lasting opportunities for communities.
From collaborative initiatives to practical resources, we worked to make the most of this incredible opportunity for BC’s tourism sector, communities, and economy.
The Game Plan
With five key pillars and working groups from across our industry, our strategy focused on collaboration to ensure one team strengthens outcomes for all. Our strategy focused on three key goals:
- Increase Destination Awareness and Visitation: Showcase BC’s breathtaking landscapes, diverse cultures, and world-class hospitality to inspire visitors from around the globe.
- Boost Geographic and Seasonal Visitor Dispersion: Encourage visitors to explore BC’s regions year-round, creating balanced and sustainable tourism opportunities across the province.
- Ensure Economic and Cultural Benefits for Communities: Drive long-term economic growth and celebrate BC’s cultural diversity, creating a lasting legacy for communities.
Download the FWC26 Tourism Strategy document (230kb) to learn more.
Resources and Activations
News
A collection of news, updates, and events about FIFA World Cup 26™.
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