On June 11, 2025, communities across Canada will come together to mark a major milestone: One Year to Go until FIFA World Cup 26™. As a proud Host Country, Canada plans to mark this milestone by inviting community and industry partners to participate in lighting up iconic landmarks in red and white.
Residents, cities, and landmarks can also help build global momentum and demonstrate our warm welcome to visitors from around the world by joining the conversation on social media by using the hashtags #WeAreCanada and #WeAre26. These visual displays and online messages are an opportunity to celebrate Canada’s cultural mosaic, international reach, and the power of tourism to unite and inspire.
Residents, cities, and tourism industry partners are invited to participate by:
Lighting up local landmarks in red and white on June 11, 2025
Amplifying the celebration on social media by sharing key messages and tagging @fifaworldcup and @hellobc
Using these key messages to inspire your audiences:
One Year to Go until Canada welcomes the world for the @fifaworldcup 2026!
We are proud to be part of the mosaic of cultures that unites Canada!
Canadians from across the country will proudly wear their heritage on their sleeve and a maple leaf over their hearts.
Industry partners, local governments, and tourism stakeholders interested in participating by lighting up a local landmark are asked to submit an Expression of Interest by June 6, 2025: https://forms.monday.com/forms/e6d1f1beb12c6f13f6d5f71500af00d6?r=use1
Participating organizations may also be highlighted in FIFA’s global channels and national media coverage, putting your destination on the world stage.
Let’s show the world that British Columbia is ready to welcome visitors from around the globe in 2026 and beyond.
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