British Columbia Tourism
Football Club
Your one-stop hub for all things tourism related to FIFA World Cup 26™ in British Columbia. Scroll to explore updates, tools, and opportunities to get involved in one of the world’s biggest events.
In February 2024, we formed the British Columbia Tourism Football Club (BC Tourism FC), a Tourism Consortium uniting Destination BC, Destination Vancouver, Indigenous Tourism BC, the Ministry of Tourism, Arts, Culture & Sport, the BC Destination Management Organization Association (BCDMOA), and the City of Vancouver.
Together, we’re working to ensure FIFA World Cup 26™ delivers meaningful benefits for British Columbia by showcasing our province on a global stage, boosting tourism, and creating lasting opportunities for communities.
From collaborative initiatives to practical resources, we’re here to help you make the most of this incredible opportunity for BC’s tourism sector, communities, and economy.
Sign up below and visit regularly for updates, resources, and opportunities as we build momentum toward FIFA World Cup 26™.
The Game Plan
With five key pillars and working groups from across our industry, our strategy is focused on collaboration to ensure one team strengthens outcomes for all. Our strategy focuses on three key goals:
- Increase Destination Awareness and Visitation: Showcase BC’s breathtaking landscapes, diverse cultures, and world-class hospitality to inspire visitors from around the globe.
- Boost Geographic and Seasonal Visitor Dispersion: Encourage visitors to explore BC’s regions year-round, creating balanced and sustainable tourism opportunities across the province.
- Ensure Economic and Cultural Benefits for Communities: Drive long-term economic growth and celebrate BC’s cultural diversity, creating a lasting legacy for communities.
Download the FWC26 Tourism Strategy document (230kb) to learn more.
Resources and Activations
BC Tourism FC Playbook
Community Activation Playbook for the FIFA World Cup 26™ in Vancouver
Beautiful Seats
News
A collection of news, updates, and events leading up to FIFA World Cup 26™.
Official Websites
Keep the ball in play!
Have a question about BC Tourism FC? Start by exploring the resources above, and if you don’t find what you need, connect with us directly at [email protected].
Sign up below to stay informed, access helpful tools, and learn how you can help elevate BC’s tourism experiences for FIFA World Cup 26™ visitors.
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