Brand Strategy Overview: Rainforest to Rockies

A one-page overview of the Rainforest to Rockies Brand Strategy including positioning statement, storytelling pillars and brand identity.

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Last updated: September 2025

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BC's Destination Brand Resources

2025 Brand Launch Toolkit: Rainforest to Rockies

This toolkit provides tourism partners tools and resources to align with our province-wide destination branding efforts, both during the official brand launch beginning September 2025 and beyond.
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BC's Destination Brand Resources

Brand Strategy Overview: Rainforest to Rockies

A one-page overview of the Rainforest to Rockies Brand Strategy including positioning statement, storytelling pillars and brand identity.
Tool icon
Tool
Learn More
BC's Destination Brand Resources

Introducing the Future of Tourism in BC

Destination BC is taking a new approach to marketing by integrating marketing and destination development and we want you to get involved. Watch this video to learn how we are expanding our brand family.
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