FIFA World Cup 26™

Your one-stop hub for all things tourism related to FIFA World Cup 26™ in British Columbia. Learn More

Introducing Rainforest to Rockies: Industry Video

Watch the brand elements come to life for Rainforest to Rockies, a new destination brand in the Super Natural British Columbia brand family.

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Last updated: September 2025

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BC's Destination Brand Resources

Brand Strategy Overview: Rainforest to Rockies

A one-page overview of the Rainforest to Rockies Brand Strategy including positioning statement, storytelling pillars and brand identity.
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BC's Destination Brand Resources

Introducing the Future of Tourism in BC

Destination BC is taking a new approach to marketing by integrating marketing and destination development and we want you to get involved. Watch this video to learn how we are expanding our brand family.
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