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Tourism Digital Academy – Self-Guided

Free self-guided option for those who prefer working at their own pace, this program offers participants maximum flexibility as they complete a condensed version of the Tourism Digital Academy on their own schedule.

Program Up to 6 months (self-paced)

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Digital Foundations

This self-guided program is to provide you with a foundational understanding of digital marketing by exploring different aspects – including the why, what, where and how.

Program Landing Page

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Using Search Insights to Spark New Content Ideas

Explore how you can leverage data from billions of searches people have already performed on Google to source ideas for content will resonate with your target market.

Article ~12 mins

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Make the Most of Instagram: Reels, Stories & Live for Tourism Businesses

Taking advantage of IG’s various dynamic and interactive features can help you get your business in front of more people. This new article will explore each of these to help you find the one(s) that make the most sense for your business.

Article ~15 mins

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Build an Effective Tourism Website: Best Practices for BC Businesses

Recently Updated! Make the best "digital" impression with your website.

Article ~10 mins

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Everything You Need to Know About Google Analytics GA4

This recently updated overview will walk you through all of the critical details you need to be aware of to help you set up or transition seamlessly to Google’s new analytics platform, Google Analytics 4 (GA4).

Article ~6 mins

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Using Google Analytics to Understand Your Audience

Recently Updated! Market in meaningful and compelling ways by exploring how GA can help you better understand visitors are.

Article ~13 mins

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Social Media Metrics That Actually Matter

Learn about the key metrics your tourism business should pay attention to on social media.

Article ~5 mins

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How to Improve Your Tourism Business’ Tripadvisor Presence

Practical tips to help you optimize your listing on one of the world's largest travel community's - Tripadvisor.

Article ~5 mins

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Best Practices for Inclusive Visuals

Uplift underrepresented voices and challenge the dominant culture lens with this resource that shows you where to start and how to take tangible steps when crafting and curating your visual assets.

Tool ~10 mins

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Think Like a Photographer – How to Curate Great UGC

As a business, you can harness User-Generated Content (UGC) - the content created by others - to help tell your story in an authentic and trustworthy way. Explore how to best curate visual UGC for your business – by thinking like a photographer.

Article ~6 mins

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3 Reasons Your Business Needs a Content Calendar

With so many platforms and channels for your business to consider and manage, it’s tricky to keep track of all the moving parts. Here are three reasons to start using a content calendar today.

Article ~ 6 mins

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