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Tourism Digital Academy – Self-Guided

Free self-guided option for those who prefer working at their own pace, this program offers participants maximum flexibility as they complete a condensed version of the Tourism Digital Academy on their own schedule.

Program Up to 6 months (self-paced)

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Using Search Insights to Spark New Content Ideas

Explore how you can leverage data from billions of searches people have already performed on Google to source ideas for content will resonate with your target market.

Article ~3 mins

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Email Marketing Best Practices for Tourism Businesses

Email marketing is one of the most effective and inexpensive ways to turn prospects into new bookings. Learn more and explore simple actions and best practices to excel at email marketing.

Article ~3 mins

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Digital Foundations

This self-guided program is to provide you with a foundational understanding of digital marketing by exploring different aspects – including the why, what, where and how.

Program Landing Page

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Build an Effective Tourism Website: Best Practices for BC Businesses

Recently Updated! Make the best "digital" impression with your website.

Article ~10 mins

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Everything You Need to Know About Google Analytics GA4

This recently updated overview will walk you through all of the critical details you need to be aware of to help you set up or transition seamlessly to Google’s new analytics platform, Google Analytics 4 (GA4).

Article ~6 mins

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Using Google Analytics to Understand Your Audience

Recently Updated! Market in meaningful and compelling ways by exploring how GA can help you better understand visitors are.

Article ~4 mins

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Social Media Metrics That Actually Matter

Learn about the key metrics your tourism business should pay attention to on social media.

Article ~5 mins

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How to Improve Your Tourism Business’ Tripadvisor Presence

Practical tips to help you optimize your listing on one of the world's largest travel community's - Tripadvisor.

Article ~5 mins

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Make the Most of Instagram: Reels, Stories & Live for Tourism Businesses

Taking advantage of IG’s various dynamic and interactive features can help you get your business in front of more people. This new article will explore each of these to help you find the one(s) that make the most sense for your business.

Article ~15 mins

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How to Cross-Post Between Facebook and Instagram Using Meta Business Suite

Cross-posting helps you reach more travellers with less effort. Learn how to share your content seamlessly across Facebook and Instagram using Meta’s tools.

Article ~4 mins

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Best Practices for Inclusive Visuals

Uplift underrepresented voices and challenge the dominant culture lens with this resource that shows you where to start and how to take tangible steps when crafting and curating your visual assets.

Tool ~10 mins

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