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Provincial Government of BC
Board Of Directors
Executive Leadership
Tourism Marketing Committee
Accessibility and Inclusion Committee
Regional, Community & Industry
Partners
Industry Partners
Community Partners
Vancouver, Coast & Mountains Tourism Region
Industry Support Areas
Meet the Team
Events
Regional Maps
Stay Connected
Corporate Documents
The Value of Tourism
What We Do
Overview
BC’s Destination Brands
Rainforest to Rockies
The Great Wilderness
The Infinite Coast
Valleys & Vineyards
Birthplace of Adventure
Nature’s Heartland
Marketing
Consumer Marketing
Content Marketing
Social Media Marketing
Travel Trade
Travel Media
Our Markets
Destination Management
Destination Development
Planning Area Look Up Tool
Emergency Preparedness
Learning Centre
Visitor Services
BC Tourism Climate Resiliency Initiative
Indigenous Tourism
Respectful Growth of Indigenous Tourism
Our Commitments
Truth and Reconciliation
Funding Sources
Co-op Marketing
Municipal & Regional District Tax Program (MRDT)
External Funding Sources
Strategic Approach
Overview
Corporate Strategy
Our 2023-2025 Corporate Strategy
Engagement and Input
Where We Will Focus
How We Will Succeed: Our Strategic Levers
Summary of Key Strategic Shifts
Alignment to Government Strategies
Marketing Strategy
Invest in Iconics Strategy
Diversity, Equity, Inclusion, and Accessibility
Truth and Reconciliation
Tackling Tariffs
Learning Centre
Overview
Workshops & Upcoming Opportunities
Digital & Social Media Marketing
Tourism & Business Planning
Experience Development
Travel Trade & Travel Media
Crisis & Emergency Planning
Accessible Tourism
BC's Destination Brand Resources
Additional Learning Resources
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Experience Development
Boer Mountain trails | Dave Silver
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Experience Development
Create unforgettable experiences, programs, and services for your visitors.
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The Foundations of Experience Development
More and more, people are seeking authentic experiences when they travel - but what exactly does that mean, and how can your business create one? Learn more.
Article
~5 mins
Read Article
4 Principles for Creating an Authentic, Immersive Visitor Experience
Travellers increasingly seek authentic connections with the places they visit. Explore four key principles that will help your tourism business create and deliver authentic, immersive experiences.
Article
~5 mins
Read Article
Consider Your Stories
Use this worksheet to help you identify and develop the stories that could provide the foundation for your immersive tourism experiences.
Tool
~ 20 mins
Learn More
Birthplace of Adventure “Spark” Program
This Mentorships & Grants program aims to inspire entrepreneurs, small businesses and non-profit organizations in the southeast corner of BC to come forward with creative ideas that will generate new tourism opportunities and experiences in the area.
Program
Learn More
Welcoming the American and Canadian Visitor This Season
Practical tools and timely insights to help you deliver informed, inclusive, and memorable guest experiences this summer.
Video, Webinar
~52 mins
Learn More
Sustainable Tourism with Eagle Wing Tours
Learn about how sustainable tourism is an integral and meaningful component to Eagle Wing Tours, a local whale watching company based out of Victoria, BC.
Case Study, Video
~3 mins
Learn More
Talent Can be Taught: Why Customer Service Training Counts
Good service leads to customer loyalty which leads to business success: it’s a direct link anywhere & especially true in tourism.
Article
~4 mins
Read Article
SuperHost® Service For All
Enhance customer experiences and boost your revenue. SuperHost Customer Service Training teaches front-line employees top industry workplace skills.
Webinar
~6 hrs
intermediate
Learn More
SuperHost® Foundations of Service Quality
Enhance customer experiences and boost your revenue. SuperHost Customer Service Training teaches front-line employees top industry workplace skills.
Workshop
~6 hrs
beginner
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