Module 7 – A Guide to Getting Set-Up in Google Analytics and GA4

Google Analytics 4 (GA4) is Google’s latest Analytics platform, which collects event-based data from both websites and apps. Follow along to create a new Google Analytics account.

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Last updated: August, 2024

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Module 7 – Setting Up Your New GA4 Property

Discover how to set up Google Analytics for your website or app by creating a Google Analytics 4 property.
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Module 7 – The Role of Analytics in Measuring and Optimizing Business Success

A “data stream” is a flow of data from your website to Google Analytics (GA). When you create a data stream, GA generates a “tag”, which is a snippet of code that you add to your website that collects all kinds of data.
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Module 7 – Understanding Data Streams in GA4

Learn about data streams, where they fit in GA4, and how to adjust them to your needs.
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