Digital Marketing

Georgia Street, Downtown Vancouver (can see the Rosewood Hotel Georgia, Fairmont Hotel Vancouver and Shangri-La Hotel)

Vancouver | Tanya Goehring

Scale your marketing efforts, strengthen your online presence, and deliver compelling content that speaks to your current fans and connects with prospective visitors.

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Digital Foundations

The objective of this self-guided program is to provide you with a foundational understanding of digital marketing by exploring different aspects – including the why, what, where and how.

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Setting Marketing Goals

How do you set goals, build your strategy, understand your objectives and then tackle tactics?

Module 1 – How to Identify Your Audience

The more you know about your audience, the better able you will be to deliver the information they need to convert them into guests and customers.

Module 1 – How to Pick Your Priority Channels

Digital marketing is a big job - depending on your business and the size of your team, you may not be able to be on every channel. Your first priority will always be a well-functioning website that works for desktop, mobile and tablets, but what comes next?

Module 1 – Getting Started with Digital Marketing

Digital Marketing is marketing focused on online platforms, including websites, email, and social media, to drive awareness of a brand or sell products/services.

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Module 1 – Getting Started on Your Digital Strategy

Big, creative ideas are critical to elevating your digital marketing strategy as they can help your business stand out among your competitors.

Best Practices for Inclusive Visuals

Uplift underrepresented voices and challenge the dominant culture lens with this resource that shows you where to start and how to take tangible steps when crafting and curating your visual assets.

Everything You Need to Know About Google Analytics GA4

This overview will walk you through all of the critical details you need to be aware of to help you set up or transition seamlessly to Google’s new analytics platform, Google Analytics 4 (GA4).

Article ~4 mins

Tourism Digital Academy

Free comprehensive digital marketing program designed for BC tourism businesses who are interested in building their knowledge and skills in digital marketing at an intermediate level.

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Program 8 weeks

Tourism Digital Academy – Self-Guided

Free self-guided option for those who prefer working at their own pace, this program offers participants maximum flexibility as they complete a condensed version of the Tourism Digital Academy on their own schedule.

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Program Up to 6 months (self-paced)

How To Use a Content Calendar

Content planning is critical to the success of executing your marketing plan. With several digital platforms to manage, this content calendar template will help to keep you on track.

Tool, Video ~12 mins

Think Like a Photographer – How to Curate Great UGC

As a business, you can harness User-Generated Content (UGC) - the content created by others - to help tell your story in an authentic and trustworthy way. Explore how to best curate visual UGC for your business – by thinking like a photographer.

Article ~6 mins

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