Digital Marketing

Georgia Street, Downtown Vancouver (can see the Rosewood Hotel Georgia, Fairmont Hotel Vancouver and Shangri-La Hotel)

Vancouver | Tanya Goehring

 

Scale your marketing efforts, strengthen your online presence, and deliver compelling content that speaks to your current fans and connects with prospective visitors.

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How to Claim Your TripAdvisor Listing

A free listing on TripAdvisor is potentially viewed by 455 million people every month, many of them actively planning a trip to BC each year. It’s easy to do and it’s FREE marketing for BC tourism businesses. Watch our step-by-step tutorial, and claim your listing today.
Video 8:21 Video
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Promoting your Product or Business on TripAdvisor

Creating and optimizing a TripAdvisor page is key to ensuring the success of your tourism business. Here are the top tips for writing your listing description.
Article ~3 minutes
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6 ways to Create TripAdvisor-Friendly Photography

Tried, tested, and proven methods to use TripAdvisor photos to your advantage.
Article ~4 minutes
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Telling the Story of Beer in British Columbia: The BC Ale Trail

Hear how the BC Ale Trail uses content marketing to tell the story of beer in British Columbia.
Video 2:54 Video
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Is Your Business Digitally Ready?

Is your business or organization benefitting from the digital transformation of the tourism industry? Use this digital self-audit checklist as one way to determine how you’re doing.
Tool ~10 minutes
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Information Overload: Cutting Through Digital Analytics to Get to the Numbers That Matter Most

Digital tools make it possible to measure an unimaginable amount of behavior. How can a marketer sort through the data to get to what’s meaningful for business?
Article ~5 minutes
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10 Tips for Optimizing Your TripAdvisor Presence

TripAdvisor is the world's largest travel community and a source of customer feedback and referrals for travel businesses. Have you optimized your listing?
Article ~5 minutes
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The Power of Story

“Storytelling” has long been a marketing buzzword. But what, exactly, is a story?
Article ~3 minutes
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Let’s Play Tag: How Data Makes Us More Efficient Marketers

Data has replaced oil as the world’s most valuable resource. How is your tourism business benefitting from data?
Article ~2 minutes
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How Destination BC Used Tagging to Measure Ski Marketing Impact

Check out how Destination BC used tagging to measure the effectiveness of the ski marketing campaign.
Case Study ~4 minutes
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