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Overview
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Provincial Response
Federal Response
Industry Resources
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Travel & Transportation
Tourism FAQs
Who We Are
The Power of Tourism
Overview
Provincial Government of BC
Board Of Directors
Executive Leadership
Tourism Marketing Committee
Regional, Community & Industry
Partners
Industry Partners
Community Partners
Indigenous Tourism
Vancouver, Coast & Mountains
Corporate Documents
What We Do
Overview
BC's Destination Brand
Tools and Image Bank
Marketing
Consumer Marketing
Content Marketing
Social Media Marketing
Influencer Marketing
Travel Trade
Travel Media
Our Markets
Destination Management
Destination Development
Accessibility
Emergency Preparedness
Industry Development
Visitor Services
Funding Sources
Tourism Events Program
Co-op Marketing
Municipal & Regional District Tax
Program (MRDT)
Other Funding Sources
Learning Centre
Overview
Experience Development
Digital Marketing
Social Media Marketing
Travel Trade & Travel Media
Applying Insights
BC's Destination Brand Resources
Accessible Tourism
Safety & Emergency Preparedness
Research & Insights
Overview
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Digital Marketing
Vancouver | Tanya Goehring
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Digital Marketing
Scale your marketing efforts, strengthen your online presence, and deliver compelling content that speaks to your current fans and connects with prospective visitors.
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Tourism Digital Academy
Free comprehensive digital marketing program designed for BC tourism businesses who are interested in building their knowledge and skills in digital marketing at an intermediate level.
Workshop
8 weeks
Get The Details
Booking Engine Guide
There are hundreds of booking tools out there, here’s a useful guide on how to choose one that meets your business’ needs and what the guests want.
Guide
Read Guide
Demystifying Search Engine Optimization (SEO)
An overview of Search Engine Optimization and three steps to build a solid SEO foundation for your business.
Tool
~10 mins
Learn More
Define and Measure Paid, Owned, and Earned Media
Understand how to build a strong mix of owned, earned, and paid media to optimize your marketing efforts.
Article
~5 mins
Read Article
Digital Teams: Who Does What
Explore key roles for a digital marketing team including responsibilities, salary and wage expectations, and some helpful things to consider if you find yourself in the market for specific expertise.
Guide
Read Guide
Give Your Website a Refresh
Learn about search engine optimization and best practices for creating a search-friendly site in Google’s pre-recorded livestream workshop.
Video
~58 mins
Learn More
Is Your Business Digitally Ready?
Is your business or organization benefitting from the digital transformation of the tourism industry? Use this digital self-audit checklist as one way to determine how you’re doing.
Tool
~10 mins
Learn More
Attract Customers Online with Google My Business
A free tool for business owners to manage their online presence across the Google platform, including Google Search, Local Search, and Google Maps, making it easier to find your information quickly and conveniently.
Article
~5 mins
Read Article
What Makes a Website Effective?
Make the best "digital" impression with your website.
Article
~10 mins
Read Article
How to Claim Your Tripadvisor Listing
A free listing on Tripadvisor is potentially viewed by 455 million people every month, many of them actively planning a trip to BC each year. It’s easy to do and it’s FREE marketing for BC tourism businesses. Watch our step-by-step tutorial, and claim your listing today.
Video
~8 mins
Learn More
Promoting your Product or Business on Tripadvisor
Creating and optimizing a Tripadvisor page is key to ensuring the success of your tourism business. Here are the top tips for writing your listing description.
Article
~3 mins
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6 ways to Create Tripadvisor-Friendly Photography
Tried, tested, and proven methods to use Tripadvisor photos to your advantage.
Article
~4 mins
Read Article
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