Search

• Home
• |
• Learning Centre
• |
• Digital Marketing

Filter By Learning Type

Article Workshop Guide Tool Video Case Study

Showing 12 of 21

Sort By:

Sort By Date: Newest Date: Oldest Title: A to Z Title: Z to A

Using Search Insights to Spark New Content Ideas

Explore how you can leverage data from billions of searches people have already performed on Google to source ideas for content will resonate with your target market.

Article ~12 mins

Read Article

Top Tips for a Successful Photo or Video Shoot

Planning a photography or video shoot can be a time -and resource- intensive endeavour; but, with extra care put towards a few key steps in the process, you can get a great return on your effort.

Article ~10 mins

Read Article

Tourism Digital Academy

Free comprehensive digital marketing program designed for BC tourism businesses who are interested in building their knowledge and skills in digital marketing at an intermediate level.

Workshop 8 weeks

Get The Details

Tourism Digital Academy – Self-Guided

Free self-guided option for those who prefer working at their own pace, this program offers participants maximum flexibility as they complete a condensed version of the Tourism Digital Academy on their own schedule.

Workshop Up to 6 months (self-paced)

Get The Details

Booking Engine Guide

There are hundreds of booking tools out there, here’s a useful guide on how to choose one that meets your business’ needs and what the guests want.

Guide

Read Guide

Demystifying Search Engine Optimization (SEO)

An overview of Search Engine Optimization and three steps to build a solid SEO foundation for your business.

Tool ~10 mins

Learn More

Define and Measure Paid, Owned, and Earned Media

Understand how to build a strong mix of owned, earned, and paid media to optimize your marketing efforts.

Article ~5 mins

Read Article

Digital Teams: Who Does What

Explore key roles for a digital marketing team including responsibilities, salary and wage expectations, and some helpful things to consider if you find yourself in the market for specific expertise.

Guide

Read Guide

Give Your Website a Refresh

Learn about search engine optimization and best practices for creating a search-friendly site in Google’s pre-recorded livestream workshop.

Video ~58 mins

Learn More

Is Your Business Digitally Ready?

Is your business or organization benefitting from the digital transformation of the tourism industry? Use this digital self-audit checklist as one way to determine how you’re doing.

Tool ~10 mins

Learn More

Attract Customers Online with Google My Business

A free tool for business owners to manage their online presence across the Google platform, including Google Search, Local Search, and Google Maps, making it easier to find your information quickly and conveniently.

Article ~5 mins

Read Article

What Makes a Website Effective?

Make the best "digital" impression with your website.

Article ~10 mins

Read Article

Load More