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Tourism Digital Academy

Free comprehensive digital marketing program designed for BC tourism businesses who are interested in building their knowledge and skills in digital marketing at an intermediate level.

Workshop 8 weeks

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Get Your Local Business on Google Search and Maps

Explore Google My Business and connect with customers through Google Search and Maps.

Webinar 1 hr

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Manage your Online Presence: Tripadvisor and HelloBC.com

Step-by-step help on how to claim, create, or optimize your business listings on Tripadvisor and HelloBC.com

Webinar 1 hr

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Get the Most Out of Your Website

Discover how to create a search-friendly website that drives user action and supports your goals.

Webinar 1 hr

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Digital Marketing Webinars – On Request

Are you a DMO, sector or other tourism organization? Book one of these free 60-min introductory digital marketing webinars for your members and small business stakeholders. Perfect for business owners and their marketing staff.

Webinar 1 hr

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Demystifying Search Engine Optimization (SEO)

An overview of Search Engine Optimization and three steps to build a solid SEO foundation for your business.

Tool ~10 mins

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Define and Measure Paid, Owned, and Earned Media

Understand how to build a strong mix of owned, earned, and paid media to optimize your marketing efforts.

Article ~5 mins

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Digital Teams: Who Does What

Explore key roles for a digital marketing team including responsibilities, salary and wage expectations, and some helpful things to consider if you find yourself in the market for specific expertise.

Guide

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Give Your Website a Refresh

Learn about search engine optimization and best practices for creating a search-friendly site in Google’s pre-recorded livestream workshop.

Video ~58 mins

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Is Your Business Digitally Ready?

Is your business or organization benefitting from the digital transformation of the tourism industry? Use this digital self-audit checklist as one way to determine how you’re doing.

Tool ~10 mins

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Attract Customers Online with Google My Business

A free tool for business owners to manage their online presence across the Google platform, including Google Search, Local Search, and Google Maps, making it easier to find your information quickly and conveniently.

Article ~5 mins

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What Makes a Website Effective?

Make the best "digital" impression with your website.

Article ~10 mins

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