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Digital Marketing

Georgia Street, Downtown Vancouver (can see the Rosewood Hotel Georgia, Fairmont Hotel Vancouver and Shangri-La Hotel)

Vancouver | Tanya Goehring

Scale your marketing efforts, strengthen your online presence, and deliver compelling content that speaks to your current fans and connects with prospective visitors.

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Stories, Reels, Guides, and IGTV: How to Take Advantage of IG’s New Formats

Taking advantage of IG’s various dynamic and interactive features can help you get your business in front of more people. This article will explore each of these to help you find the one(s) that make the most sense for your business.

Article ~15 mins

Creating Content that Drives Action Along the Travel Path to Purchase

Producing content in the hopes that it will be seen isn’t enough. Explore how you can tailor your business’ content around key planning and booking phases along your customer’s Travel Path to Purchase..

5 Ways to Extend Your Influencer Partnerships

Working with social media influencers is a powerful way to create content and engage with a targeted audience, but other than having them post about their experience at your business or destination, what else can you do to leverage this partnership?

Article ~8 mins

Using Search Insights to Spark New Content Ideas

Explore how you can leverage data from billions of searches people have already performed on Google to source ideas for content will resonate with your target market.

Article ~12 mins

Top Tips for a Successful Photo or Video Shoot

Planning a photography or video shoot can be a time -and resource- intensive endeavour; but, with extra care put towards a few key steps in the process, you can get a great return on your effort.

Article ~10 mins

Tourism Digital Academy

Free comprehensive digital marketing program designed for BC tourism businesses who are interested in building their knowledge and skills in digital marketing at an intermediate level.

Workshop 8 weeks

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Tourism Digital Academy – Self-Guided

Free self-guided option for those who prefer working at their own pace, this program offers participants maximum flexibility as they complete a condensed version of the Tourism Digital Academy on their own schedule.

Workshop Up to 6 months (self-paced)

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Booking Engine Guide

There are hundreds of booking tools out there, here’s a useful guide on how to choose one that meets your business’ needs and what the guests want.

Demystifying Search Engine Optimization (SEO)

An overview of Search Engine Optimization and three steps to build a solid SEO foundation for your business.

Define and Measure Paid, Owned, and Earned Media

Understand how to build a strong mix of owned, earned, and paid media to optimize your marketing efforts.

Article ~5 mins

Digital Teams: Who Does What

Explore key roles for a digital marketing team including responsibilities, salary and wage expectations, and some helpful things to consider if you find yourself in the market for specific expertise.

Give Your Website a Refresh

Learn about search engine optimization and best practices for creating a search-friendly site in Google’s pre-recorded livestream workshop.

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