Digital Marketing

Georgia Street, Downtown Vancouver (can see the Rosewood Hotel Georgia, Fairmont Hotel Vancouver and Shangri-La Hotel)

Vancouver | Tanya Goehring

Scale your marketing efforts, strengthen your online presence, and deliver compelling content that speaks to your current fans and connects with prospective visitors.

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Everything You Need to Know About Google Analytics GA4

This overview will walk you through all of the critical details you need to be aware of to help you set up or transition seamlessly to Google’s new analytics platform, Google Analytics 4 (GA4).

Article ~4 mins

Tourism Digital Academy

Free comprehensive digital marketing program designed for BC tourism businesses who are interested in building their knowledge and skills in digital marketing at an intermediate level.

Program icon for Destination BC Learning Centre

Program 8 weeks

Tourism Digital Academy – Self-Guided

Free self-guided option for those who prefer working at their own pace, this program offers participants maximum flexibility as they complete a condensed version of the Tourism Digital Academy on their own schedule.

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Program Up to 6 months (self-paced)

How To Use a Content Calendar

Content planning is critical to the success of executing your marketing plan. With several digital platforms to manage, this content calendar template will help to keep you on track.

Tool, Video ~12 mins Video

Think Like a Photographer – How to Curate Great UGC

As a business, you can harness User-Generated Content (UGC) - the content created by others - to help tell your story in an authentic and trustworthy way. Explore how to best curate visual UGC for your business – by thinking like a photographer.

Article ~6 mins

Accessible Graphic Design

If getting your message across is the goal of graphic design, shouldn’t it be accessible to the widest audience possible? Uncover some general rules you can follow regardless of whether you’re creating a website, social media post, digital ad, or poster.

Article ~8 mins

Top Tips for a Successful Photo or Video Shoot

Planning a photography or video shoot can be a time -and resource- intensive endeavour; but, with extra care put towards a few key steps in the process, you can get a great return on your effort.

Article ~10 mins

9 Email Marketing Best Practices

Email marketing is proven to be one of the most effective and inexpensive ways to turn prospects into new bookings. Learn more and explore simple actions and best practices to excel at email marketing.

Article ~8 mins

Stories, Reels, Guides, and IGTV: How to Take Advantage of IG’s New Formats

Taking advantage of IG’s various dynamic and interactive features can help you get your business in front of more people. This article will explore each of these to help you find the one(s) that make the most sense for your business.

Article ~15 mins

3 Reasons Your Business Needs a Content Calendar

With so many platforms and channels for your business to consider and manage, it’s tricky to keep track of all the moving parts. Here are three reasons to start using a content calendar today.

Article ~ 6 mins

Getting Started with Google Analytics and Social Media Metrics

Use Google Analytics to learn the terminology and the possibilities these insights can offer.

Article ~8 mins

Creating Content that Drives Action Along the Travel Path to Purchase

Producing content in the hopes that it will be seen isn’t enough. Explore how you can tailor your business’ content around key planning and booking phases along your customer’s Travel Path to Purchase.

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