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Digital Marketing

Georgia Street, Downtown Vancouver (can see the Rosewood Hotel Georgia, Fairmont Hotel Vancouver and Shangri-La Hotel)

Vancouver | Tanya Goehring

Scale your marketing efforts, strengthen your online presence, and deliver compelling content that speaks to your current fans and connects with prospective visitors.

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Power Up!

Application-based, digital mentorship program that will provide 75 eligible BC-based, small and medium sized tourism businesses, sole proprietors, and non-profits across the province with free access to digital audit and technical services designed to improve digital marketing activities and use of digital technology.

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Tourism Digital Academy

Free comprehensive digital marketing program designed for BC tourism businesses who are interested in building their knowledge and skills in digital marketing at an intermediate level.

Workshop 8 weeks

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Accessible Website Design

Web accessibility allows users of all abilities to understand, use and enjoy the internet. Discover how using simple interfaces with frictionless and alternative user pathways that suit various preference can improve the overall web experience on your site.

Article ~ 8 mins

9 Email Marketing Best Practices

Email marketing is proven to be one of the most effective and inexpensive ways to turn prospects into new bookings. Learn more and explore simple actions and best practices to excel at email marketing.

Article ~8 mins

Stories, Reels, Guides, and IGTV: How to Take Advantage of IG’s New Formats

Taking advantage of IG’s various dynamic and interactive features can help you get your business in front of more people. This article will explore each of these to help you find the one(s) that make the most sense for your business.

Article ~15 mins

Creating Content that Drives Action Along the Travel Path to Purchase

Producing content in the hopes that it will be seen isn’t enough. Explore how you can tailor your business’ content around key planning and booking phases along your customer’s Travel Path to Purchase..

5 Ways to Extend Your Influencer Partnerships

Working with social media influencers is a powerful way to create content and engage with a targeted audience, but other than having them post about their experience at your business or destination, what else can you do to leverage this partnership?

Article ~8 mins

Using Search Insights to Spark New Content Ideas

Explore how you can leverage data from billions of searches people have already performed on Google to source ideas for content will resonate with your target market.

Article ~12 mins

How To Use a Content Calendar

Content planning is critical to the success of executing your marketing plan. Download a content calendar template, then watch the video below for a step-by-step walk through of how to make it work for your business.

Tool, Video ~12 mins Video

Email Marketing Checklist

Use this checklist to help ensure your emails land in your subscribers’ inbox, and that they open and engage with your content.

Top Tips for a Successful Photo or Video Shoot

Planning a photography or video shoot can be a time -and resource- intensive endeavour; but, with extra care put towards a few key steps in the process, you can get a great return on your effort.

Article ~10 mins

Free Business Education Opportunities

Small Business BC produces close to 300 Business Education webinars per year covering over 40 different business topics. Learn how you can access them all for free.

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