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Tourism Digital Academy

Free comprehensive digital marketing program designed for BC tourism businesses who are interested in building their knowledge and skills in digital marketing at an intermediate level.

Workshop 8 weeks

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Demystifying Search Engine Optimization (SEO)

An overview of Search Engine Optimization and three steps to build a solid SEO foundation for your business.

Tool ~10 mins

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Define and Measure Paid, Owned, and Earned Media

Understand how to build a strong mix of owned, earned, and paid media to optimize your marketing efforts.

Article ~5 mins

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Digital Teams: Who Does What

Explore key roles for a digital marketing team including responsibilities, salary and wage expectations, and some helpful things to consider if you find yourself in the market for specific expertise.

Guide

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Give Your Website a Refresh

Learn about search engine optimization and best practices for creating a search-friendly site in Google’s pre-recorded livestream workshop.

Video ~58 mins

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Is Your Business Digitally Ready?

Is your business or organization benefitting from the digital transformation of the tourism industry? Use this digital self-audit checklist as one way to determine how you’re doing.

Tool ~10 mins

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Attract Customers Online with Google My Business

A free tool for business owners to manage their online presence across the Google platform, including Google Search, Local Search, and Google Maps, making it easier to find your information quickly and conveniently.

Article ~5 mins

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What Makes a Website Effective?

Make the best "digital" impression with your website.

Article ~10 mins

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How to Claim Your Tripadvisor Listing

A free listing on Tripadvisor is potentially viewed by 455 million people every month, many of them actively planning a trip to BC each year. It’s easy to do and it’s FREE marketing for BC tourism businesses. Watch our step-by-step tutorial, and claim your listing today.

Video ~8 mins

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Promoting your Product or Business on Tripadvisor

Creating and optimizing a Tripadvisor page is key to ensuring the success of your tourism business. Here are the top tips for writing your listing description.

Article ~3 mins

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6 ways to Create Tripadvisor-Friendly Photography

Tried, tested, and proven methods to use Tripadvisor photos to your advantage.

Article ~4 mins

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Telling the Story of Beer in British Columbia: The BC Ale Trail

Hear how the BC Ale Trail uses content marketing to tell the story of beer in British Columbia.

Case Study, Video ~3 mins

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