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Digital Marketing

Georgia Street, Downtown Vancouver (can see the Rosewood Hotel Georgia, Fairmont Hotel Vancouver and Shangri-La Hotel)

Vancouver | Tanya Goehring

Scale your marketing efforts, strengthen your online presence, and deliver compelling content that speaks to your current fans and connects with prospective visitors.

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Grow with Google Workshop

Learn digital skills to promote and grow your business by using tools such as Google my Business, Google Analytics, and Google Ads. Destination BC is bringing these FREE workshops to communities around the province.

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Digital Teams: Who Does What

Explore key roles for a digital marketing team including responsibilities, salary and wage expectations, and some helpful things to consider if you find yourself in the market for specific expertise.

Give Your Website a Refresh

Learn about search engine optimization and best practices for creating a search-friendly site in Google’s pre-recorded livestream workshop.

Is Your Business Digitally Ready?

Is your business or organization benefitting from the digital transformation of the tourism industry? Use this digital self-audit checklist as one way to determine how you’re doing.

Tool ~10 minutes

Attract Customers Online with Google My Business

A free tool for business owners to manage their online presence across the Google platform, including Google Search, Local Search, and Google Maps, making it easier to find your information quickly and conveniently.

Article ~5 minutes

What Makes a Website Effective?

Make the best "digital" impression with your website.

Article ~10 minutes

How to Claim Your TripAdvisor Listing

A free listing on TripAdvisor is potentially viewed by 455 million people every month, many of them actively planning a trip to BC each year. It’s easy to do and it’s FREE marketing for BC tourism businesses. Watch our step-by-step tutorial, and claim your listing today.

Promoting your Product or Business on TripAdvisor

Creating and optimizing a TripAdvisor page is key to ensuring the success of your tourism business. Here are the top tips for writing your listing description.

Article ~3 minutes

6 ways to Create TripAdvisor-Friendly Photography

Tried, tested, and proven methods to use TripAdvisor photos to your advantage.

Article ~4 minutes

Telling the Story of Beer in British Columbia: The BC Ale Trail

Hear how the BC Ale Trail uses content marketing to tell the story of beer in British Columbia.

Case Study, Video 2:54

Cut Through Digital Analytics to Get to the Numbers That Matter Most

Digital tools make it possible to measure an unimaginable amount of behavior. How can a marketer sort through the data to get to what’s meaningful for business?

Article ~5 minutes

10 Tips for Optimizing Your TripAdvisor Presence

TripAdvisor is the world's largest travel community and a source of customer feedback and referrals for travel businesses. Have you optimized your listing?

Article ~5 minutes

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