Working with the Travel Trade

What would it mean for your business – or your community – if you had more predictable bookings earlier in the year, and from the right kinds of visitors? For many BC tourism operators, working with the travel trade can help build steady, longer-term demand and support sustainable growth.

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Last updated: February, 2026

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Travel Trade & Travel Media

2. Are you Travel Trade Ready?

These standards and self-assessment checklist are designed to help you assess whether you are ready to work with travel trade.
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Tool ~10 mins
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Travel Trade & Travel Media

3. Who Are The Travel Trade?

Learn about the five types of organizations that make up the Travel Trade sector, and the role they play in the tourism supply chain.
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Video ~8 mins
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Experience Development

4 Principles for Creating an Authentic, Immersive Visitor Experience

Travellers increasingly seek authentic connections with the places they visit. Explore four key principles that will help your tourism business create and deliver authentic, immersive experiences.
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Article ~5 mins
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