FIFA World Cup 26™

Your one-stop hub for all things tourism related to FIFA World Cup 26™ in British Columbia. Learn More

Are you Travel Trade Ready?

Destination BC, with input from industry partners and overseas travel trade, has developed a set of criteria and standards to help BC’s tourism industry remain competitive with other national and international tourism destinations.

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Last updated: December, 2025

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Travel Trade & Travel Media

How to work with Receptive Tour Operators

Receptive Tour Operators open your business up to new markets. Mariko Ishikawa of ARA Professional Travel and Support shares inside knowledge and tips for working with RTOs.
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Video ~3 mins
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BC's Destination Brand Resources

BC’s Destination Brand Guidelines

Your guide to BC’s destination brand, which covers consumer insights, logo, photography, typography, colours, tone of voice, and the web tile. Learn about how to align your efforts with ours.
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Guide ~20 mins
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Travel Trade & Travel Media

Working with the Travel Trade

This guide will help you to determine if marketing through the travel trade is right for your business, and just as importantly, if it is not right for you.
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Guide ~30 mins
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Information for journalists, editors and broadcasters.

Travel Trade

Tools, resources and contacts to assist you in promoting BC.
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Tourism Business Portal

Online, self-service business listings system for tourism industry.

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