Destination BC Tourism Marketing Committee: Call for Applications 2026-2028 Term

Vancouver—Destination BC is seeking six representatives for its Tourism Marketing Committee (TMC). Beginning January 1, 2026, the TMC requires representatives from the following tourism regions*:

• 1 representative from the Chilcotin Cariboo Coast;
• 1 representative from the Kootenay Rockies;
• 1 representative from Northern BC;
• 1 representative from Vancouver, Coast & Mountains; and
• 2 representatives from Vancouver Island.

*No new representatives for the Thompson Okanagan region are required for 2026.

The initial term of each appointment is three years, beginning January 1, 2026 and ending December 31, 2028, or otherwise as determined by Destination BC’s Board of Directors. Committee members may serve for one-, two-, or three-year terms, and may not serve for more than six years in total.

Interested applicants should possess the following experience and skills, to complement those of the current members:

• Understanding of the tourism industry, its issues, trends, and opportunities.
• Experience with destination marketing on a global, national, and/or provincial scale demonstrating a thorough understanding of the tourism industry.
• Experience with destination management with a focus on industry development/training, cooperative programming, sustainable tourism development, visitor management strategies, resident engagement and familiarity with provincial, regional, or local destination development strategies.

Plus, at least one of the following, as an area of specific expertise:

• Sector knowledge – representative of one of our 2026 priority industry or experience sectors including Indigenous tourism, attraction development, investment expertise, transportation.
• An owner/operator/senior manager of a tourism business based in BC.

All members are expected to represent the tourism industry from a provincial perspective, working collaboratively with others, for the benefit of tourism province-wide. Members will need to prioritize time for committee meetings and review of materials to contribute to Destination BC’s marketing and destination management objectives in a meaningful way.

Destination BC strives to ensure that the TMC is, collectively, a well-rounded committee comprised of the diverse cultures, ethnicities, gender(s), and abilities present in British Columbia. Applicants are encouraged to highlight their experience supporting and promoting diversity, equity, inclusion and accessibility in a tourism context in their application.

Destination BC and regional representatives will evaluate qualified applicants and bring forward recommended nominations to Destination BC’s Board of Directors for consideration.

Members of the committee will have their travel expenses reimbursed to attend committee meetings. However, they will not be paid a per-diem with the exception of those who are not otherwise already compensated. Those who are not already compensated will receive remuneration via a daily rate in line with the Remuneration Guidelines that govern the remuneration and expense reimbursement payable to ministry and Crown agency board appointees.

More information about the TMC and its terms of reference can be found here. Visit our TMC webpage to learn more about existing members.

Application Process

Each application must include your resumé as an attachment and any other supporting documents you feel are relevant to the process. Applications are to be submitted in electronic form and must be received no later than 5pm on Friday, October 24, 2025. Please submit your application online, here.