Tourism Marketing Committee

Amy Nunn is the VP of Sales and Marketing for Prestige Hotels and Resorts where she leads the team of wholesale, conference, and corporate sales directors for the company’s 15 locations across BC which include the Northern BC properties of Prince Rupert, Smithers, and Prince George.

Amy Nunn is the Vice President of Sales and Marketing for Prestige Hotels and Resorts where she leads the team of wholesale, conference, and corporate sales directors for the company’s 15 locations across BC which include the Northern BC properties of Prince Rupert, Smithers, and Prince George. In her role, she directs the development of all marketing and branding materials including their online presence, as well as digital, print, social media, and traditional marketing efforts. Amy began her career after earning a Communication Studies Degree with a focus on Journalism Arts from the University of Calgary. After moving back to her home province of Saskatchewan, she held positions as an Account Manager for advertising agencies before taking on the role of Director of Leisure Marketing at Tourism Saskatoon. In 2016 Amy moved to the Okanagan Valley with her young family in search of the BC lifestyle. She feels fortunate to be a part of the thriving tourism industry in the province, still finds herself looking at the destination through the awe-inspired eyes of a tourist and is proud to contribute to the industry’s success in her role on DBC’s Tourism Marketing Committee. Communication Studies Degree with a focus on Journalism Arts from the University of Calgary. After moving back to her home province of Saskatchewan, she held positions as an Account Manager for advertising agencies before taking on the role of Director of Leisure Marketing at Tourism Saskatoon. In 2016 Amy moved to the Okanagan Valley with her young family in search of the BC lifestyle. She feels fortunate to be a part of the thriving tourism industry in the province, still finds herself looking at the destination through the awe-inspired eyes of a tourist and is proud to contribute to the industry’s success in her role on DBC’s Tourism Marketing Committee.

Anthony Everett is a passionate and long-term tourism advocate and professional, and has been involved in the tourism sector in British Columbia for the majority of his working career, starting in Victoria at Butchart Gardens in Visitor Services and then establishing Butchart Gardens’ Media Relations department.

Anthony Everett is a passionate and long-term tourism advocate and professional, and has been involved in the tourism sector in British Columbia for the majority of his working career, starting in Victoria at Butchart Gardens in Visitor Services and then establishing Butchart Gardens’ Media Relations department. In 1999, he was recruited to Tourism Victoria to manage the Media Relations department until 2003 when he joined the team at Tartan Public Relations as an account director. In 2006, Anthony moved away from Vancouver Island to lead the Northern British Columbia Tourism Association through 2015. In addition, he was Chair the board of directors for the 2015 Prince George Canada Winter Games Host Society. Well versed as a director with various organizational boards, Mr. Everett has gained invaluable experience from his involvement with the Myeloma Canada Board of Directors, the Canada Games Council Board, go2HR, and as a Co-Chair of the 2015 Canada Winter Games Ambassador Program. He has earned significant achievements through his more than 30-year career including the Canadian Sport Tourism Alliance (CSTA) Prestige Award 2016, the Diamond Jubilee Medal, and the 2015 Prince George Citizen of the Year.

Chris is the owner-operator of the boutique Cloudside Hotel in Nelson. He helped found the Nelson-Kootenay Lake DMO and is past chair, currently back for his second term as a director.

Chris is the owner-operator of the boutique Cloudside Hotel in Nelson. Before immigrating from the UK in 2006 his career was in marketing and brand management for large corporates. He helped found the Nelson-Kootenay Lake DMO and is past chair, currently back for his second term as a director. Chris grew up in a small village in Cheshire, attended the University of Birmingham and then Kingston Business School, moved to the tumult of London for work and has now come full circle to the small, but definitely not sleepy, community of Nelson in the Kootenay Rockies.

Chris Shauf is a senior marketing and communication leader with extensive experience in tourism, arts and culture, economic development, and major national and international events including the Vancouver Olympic and Paralympic Torch Relays.

Chris Shauf is a senior marketing and communication leader with extensive experience in tourism, arts and culture, economic development, and major national and international events including the Vancouver Olympic and Paralympic Torch Relays.

As the Marketing & Leisure Sales Manager at the award-winning Wickaninnish Inn in Tofino, Claire Macdonald is passionate about building lasting relationships and creating unique experiences for visitors to Vancouver Island.

As the Marketing & Leisure Sales Manager at the award-winning Wickaninnish Inn in Tofino, Claire Macdonald is passionate about building lasting relationships and creating unique experiences for visitors to Vancouver Island. With over eleven years working in the tourism industry, a diverse background of professional experience in marketing strategy and administration and real passion and pride for the cultural fabric of British Columbia, Claire sees limitless opportunities for showcasing the diverse nature of this province. Claire has an academic background in Commerce (Royal Roads University), and, alongside her role at the Wickaninnish Inn, is a dynamic member of her community. A long-standing volunteer for Surfrider Foundation, a volunteer firefighter and working paramedic for BC Ambulance Service, she is dedicated to fostering all aspects of community health. Claire has a natural curiosity for all types of travel, from backcountry camping to high-end resorts, and is invested in nurturing a multi-faceted approach to sustainable tourism.

As CEO, Clint Fraser works with the board and team at Northern BC Tourism to achieve the overall vision and mission for the organization.

As CEO, Clint Fraser works with the board and team at Northern BC Tourism to achieve the overall vision and mission for the organization. For over a decade he has been working to promote tourism experiences in the north and has excelled as an innovator in digital marketing practices. Mr. Fraser holds a Bachelor of Commerce (marketing) from the University of Northern British Columbia and has also held positions in the brewing industry and economic development.

At ITBC, Dana is the marketing lead and collaborates with ITBC stakeholders and industry partners to promote Indigenous tourism experiences to the world.

Born in Berlin, Germany, Dana has called Canada home for more than 20 years. With extensive experience in product development and marketing tourism businesses domestically and internationally, Dana has supported the tourism initiatives of several Indigenous organizations and communities, including Talaysay Tours, Haida Enterprise Corporation, Tsimshian Nation, Nisga’a Nation, and others. Her work with Indigenous tourism began in 2005 as part of the team that developed the foundational Blue Print Strategy for Aboriginal Tourism BC, now Indigenous Tourism BC (ITBC). At ITBC, Dana is the marketing lead and collaborates with ITBC stakeholders and industry partners to promote Indigenous tourism experiences to the world.

Dustin is a graduate of the University of British Columbia with a Bachelor of Arts in History and is the Vice-Chair of the inaugural Cariboo Chilcotin Coast MRDT Marketing Committee.

Dustin is a graduate of the University of British Columbia with a Bachelor of Arts in History and is the Vice-Chair of the inaugural Cariboo Chilcotin Coast MRDT Marketing Committee. His family has been in the Lodging sector of Tourism for over three decades, with properties in Hope, Kamloops, and 100 Mile House. He has a passion for the outdoors, volunteering with the South Cariboo Search and Rescue Society, and strongly believes in the wealth and potential held by rural BC as a tourism hotspot, especially for younger generations. Dustin currently lives in 100 Mile House, directly managing his family’s Days Inn and Super 8.

Erika Stenson has a depth of experience in providing vision and leadership in organizational development, community relations, international marketing, operations, government relations and business development in both the private and public sectors.

Erika Stenson has a depth of experience in providing vision and leadership in organizational development, community relations, international marketing, operations, government relations and business development in both the private and public sectors. In her over-20-year career, she has successfully delivered on the strategic alignment of business against organizational goals and objectives and has provided direction and advice on strategy, planning and implementation to clients and partners in many sectors. She is an alumna of Harvard Business School, a communications and advertising accredited professional, and has a diploma in applied communications. Ms. Stenson currently sits on the Board of Tourism Victoria, is chair of the Tourism Victoria finance and membership committee and is a board and executive member of BC Museums Association finance committee. She previously sat on the 2015/16 Canadian Museums Association Awards Jury. She is a past board and executive member of the BC Museum Association, past board member for Big Brothers Big Sisters Victoria, was a member of University of Victoria’s Congress of the Humanities 2013 Community Partnerships committee, and a Royal BC Museum representative on the marketing committee of the National Association of Natural History Museums. As head of marketing, sales and business development at the Royal BC Museum, Ms. Stenson’s extensive portfolio includes responsibility for the marketing communications team, tourism program, media relations and corporate communications, membership, publishing, licensing, consumer and economic impact research and other related activities. She also leads on business development strategy and sponsorship initiatives through the development of partnership programs related to building long-term meaningful relationships.

Glenn Mandziuk is the president and CEO of the Thompson Okanagan Tourism Region.

Glenn Mandziuk is the president and CEO of the Thompson Okanagan Tourism Region. Mr. Mandzuik has over 20 years’ experience in tourism marketing and community development, and has successfully administered and/or coordinated several community and product development projects, business retention programs, local, regional, and provincial partnership development, and marketing initiatives and assisted in attracting over $220 million in investment to the South Okanagan region. Mr. Mandziuk has 10 years’ experience in the hospitality industry in family owned and operated hotels and resorts. He holds a masters degree of environmental design and a Bachelor of Arts in leisure and tourism management. He has received numerous awards and has experience on a variety of national, provincial, regional, and local boards and committees.

Jayson’s career has been focussed in the outdoor and tourism industries beginning as the Marketing Manager for Whistler Mountain after graduating from SFU with a BBA and from Humber College with a Degree in Ski Area Management.

Jayson’s career has been focussed in the outdoor and tourism industries beginning as the Marketing Manager for Whistler Mountain after graduating from SFU with a BBA and from Humber College with a Degree in Ski Area Management. From there he spent time in Europe in Merchant Banking before returning home to Whistler to enter the outdoor tourism industry proper, opening a retail outdoor store and founding a Mtn Guiding business. He joined Arc’teryx Equipment as VP Sales and Marketing and as a partner where the company grew to a leading worldwide outdoor clothing and equipment brand. The company was sold in 2001 and he returned to his retail businesses back in Whistler and Squamish in time for the Olympics. He then was elected to Council in Whistler serving a term and was the Municipality representative on the Whistler Tourism Board as well as many other of the Resort’s committees. He then took on a position as a General Partner and General Manager for the Sea to Sky Gondola. The small team designed and implemented the successful project which was $25M in investment and opened in spring 2015. He is now developing another major gondola sightseeing project in the Fraser Valley.

In Jessica’s current role as Marketing Director at Siwash Lake Wilderness Resort, she manages all aspects of the resort’s marketing efforts — conducting B2B and B2C marketing aimed at attracting both local and international clientele.

In Jessica’s current role as Marketing Director at Siwash Lake Wilderness Resort, she manages all aspects of the resort’s marketing efforts — conducting B2B and B2C marketing aimed at attracting both local and international clientele. Her role includes marketing directly to consumers and to travel trade; exhibiting at shows such as PURE, GoMedia, and RVC; hosting travel media and influencers; content creation and product development; initiating digital marketing campaigns; interpreting analytics; SEO; reputation management activities: and managing social media. Jessica has grown up working in high-end adventure travel, bringing a broad set of skills derived from years of operational experience and direct contact with customers. Whether she’s evaluating product-market fit, analyzing global travel trends, or seeking partnerships with industry players and travel trade to generate and market new experiences, her ‘boots on the ground’ knowledge allows her to understand challenges faced by the industry, and evaluate marketing strategies with a holistic view. She is a member of the Dragonfly Resort Management Ltd. consulting team, an organization providing guidance and expertise to current and prospective resort professionals. Jessica is also a Director of the BC Wildland Ecology Centre Society, a not-for-profit organization with the purpose of protecting, studying, and showcasing the sensitive ecosystem created by wildfires in BC, through conservation, education, reforestation, and responsible tourism activities.

Kathy Cooper has been a key member of the Kootenay Rockies team over the last 30 years, assisting the region to become a leader in the marketing of British Columbia as a premier tourism destination.

Kathy Cooper has been a key member of the Kootenay Rockies team over the last 30 years, assisting the region to become a leader in the marketing of British Columbia as a premier tourism destination. She has excelled in many diverse roles with the organization including project management, consumer advertising, travel trade, media relations, board relations and governance, and most recently, strategic planning and implementation of a new direction for Kootenay Rockies Tourism that aligns with Destination BC’s corporate strategy.

Kirsten Homeniuk is responsible for brand strategy and overall development of global marketing plans for the world-class Whistler resort.

Kirsten Homeniuk is responsible for brand strategy and overall development of global marketing plans for the world-class Whistler resort.  She is known for driving change and innovative thinking during a time of explosive growth in digital, social, data and content marketing. Previous roles in database marketing and customer relationship management at Intrawest Corporation, Whistler Blackcomb, and Aritzia set the foundation for being a truly data-driven, customer-centric marketer. She is fascinated by the changing landscape of both marketing technology and travel/tourism, and is passionate about maximizing the unique opportunities they present.  

Michael J. Ballingall is the senior vice president of Big White Ski Resort Ltd., British Columbia’s second most popular winter resort and quickly becoming a summer mountain bike destination.

Michael J. Ballingall is the senior vice president of Big White Ski Resort Ltd., British Columbia’s second most popular winter resort and quickly becoming a summer mountain bike destination. Mr. Ballingall is a well-known figure in the Okanagan Valley through his involvement as vice chair of the Thompson Okanagan Tourism Association, director of the Canadian Ski Council and president of the Tourism Big White Society. He is also a member of Destination Canada’s Marketing Committee and is very involved in working with YLW and their Air Service Action Committee as well as other tourism partners including the Okanagan Bucketlist dot com to continue to make the Okanagan a top destination for travel. He serves the Province of British Columbia as a Director of the PavCo Board and Chair’s the PavCo Marketing Committee. He strongly believes that moving people around the province in both summer and winter is the fastest way to grow our tourism numbers.

Mike Randall is a tourism sales and marketing professional who has worked in the sport fishing sector for the past 17 years.

Mike Randall is a tourism sales and marketing professional who has worked in the sport fishing sector for the past 17 years. As director of marketing for one of North America’s top high-end fishing destinations, he is responsible for planning and implementing all aspects of Langara’s marketing, with a focus on the sport fishing, corporate, luxury, and adventure travel markets in Canada and the United States.

Sìne Scott has been working in technology and travel for the past 15 years with organizations including Destination Canada, Intrawest, Whistler Blackcomb and Fairmont Hotels.

Sìne Scott has been working in technology and travel for the past 15 years with organizations including Destination Canada, Intrawest, Whistler Blackcomb and Fairmont Hotels. She has implemented CRM strategies and launched multiple award-winning integrated campaigns and websites. She holds a Bachelor of Commerce from the University of British Columbia and ecommerce certifications from McGill University and Hospitality Sales and Marketing Association International.

Tyler Beckley along with his family, has been operating the Three Bars Guest Ranch, In Wycliffe, BC for over 20 years. Three Bars has been recognized as one of the top properties of its kind in the world.

Tyler Beckley along with his family, has been operating the Three Bars Guest Ranch, In Wycliffe, BC for over 20 years. Three Bars has been recognized as one of the top properties of its kind in the world. Tyler is currently serving as vice president for Kootenay Rockies Tourism. For six years Tyler served as president of the BC Guest Ranch Association, working in conjunction with Destination BC to bring BC ranches to the world. As an owner/operator, Mr. Beckley brings a unique perspective to marketing a BC property.