Travel Trade & Travel Media

Whistler | Blake Jorgenson

Work with travel trade and travel media to increase awareness of your tourism experiences with BC’s top international markets.

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Working with Travel Media

Unpack how your destination or tourism business can engage with travel media to tell your story.

Guide ~ 25 mins

1. Working with the Travel Trade

This guide will help you to determine if marketing through the travel trade is right for your business, and just as importantly, if it is not right for you.

2. Are you Travel Trade Ready?

These standards and self-assessment checklist are designed to help you assess whether you are ready to work with travel trade.

3. Who Are The Travel Trade?

1st in the “Working with the Travel Trade” series, this video will help you define the five types of organizations that make up the Travel Trade sector, and the role they play in the tourism supply chain.

4. Why Work With the Travel Trade?

2nd in the “Working with the Travel Trade series, this video will help you to understand the benefits to your business and customers of selling your tourism product or experience through the travel trade.

5. Get Ready to Work with Travel Trade

3rd in the “Working with the Travel Trade series, this video will help you to understand the three categories of “readiness” and the components required to do business with the travel trade in an international marketplace.

6. Selecting Target Markets

4th in the “Working with the Travel Trade” video series, this video will help you understand how to identify the international markets that align with your product offering, as you consider diversifying your geographic markets.

Video ~7 mins Video

7. Travel Trade and Your Local DMO

5th in the “Working with the Travel Trade series, this video will help you understand when, why and how to contact your Community and Regional DMO about Travel Trade

8. How to Contact Travel Trade

6th in the “Working with the Travel Trade” series, this video will help you understand the steps to take when reaching out to Travel Trade to introduce your export-ready product offering.

9. How to work with Receptive Tour Operators

Receptive Tour Operators open your business up to new markets. Mariko Ishikawa of ARA Professional Travel and Support shares inside knowledge and tips for working with RTOs.

10. How to Prepare for a Trade Show

This video provides practical tips and strategies to help tourism industry partners in BC prepare effectively for a successful trade show.

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