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  • Module 1 – Getting Started with Digital Marketing

Module 1 – Getting Started with Digital Marketing

Your clients, customers and audiences are actively online every day.

They’re using search engines to find answers to their questions and products they’re interested in. They’re engaging with friends and brands across social networks. And they’re checking their email frequently throughout their day.

Digital marketing empowers you to connect with potential customers or audiences on the communication channels they prefer. The resources in this module will help you determine what you aim to achieve, and help you identify your target audience and the priority channels where you will focus.

The resources in this module will help you determine what you aim to achieve, and help you identify your target audience and the priority channels where you will focus.

Program icon for Destination BC Learning Centre About This Program Landing Page Format: Program Landing Page
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IN THIS MODULE

Back to Foundations

Module 1 – How to Identify Your Audience

The more you know about your audience, the better able you will be to deliver the information they need to convert them into guests and customers.
Content icon
Article, Tool ~3 mins
Learn More

Module 1 – Setting Marketing Goals

Goal setting is the foundation of effective marketing. This tool will help you set goals, build your strategy and determine your objectives.
Tool icon
Tool ~15 mins
Learn More

Module 1 – Digital Marketing and Content Planning

Explore how a content plan can elevate your digital marketing strategy and help your business stand out among your competitors.
Article icon
Article ~6 mins
Read Article

Module 1 – How to Pick Your Priority Channels

Your business may not be able to be active on every digital channel. So, where should you focus?
Tool icon
Tool ~3 mins
Learn More

ADDITIONAL LEARNING RESOURCES

Digital Teams: Who Does What

Explore key roles for a digital marketing team including responsibilities, salary and wage expectations, and some helpful things to consider if you find yourself in the market for specific expertise.
Guide icon
Guide ~15 mins
Read Guide

5 Dos and Don’ts When Making a SMART Goal

Five dos and don’ts of making a SMART goal, complete with examples and hands-on experience.
Article icon
Article ~10 mins
Read Article

 

Last updated: August, 2024

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