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  • Module 1 – Setting Marketing Goals

Module 1 – Setting Marketing Goals

Goal setting is the foundation of effective marketing. While it’s easy to jump straight to tactics, goals provide clarity and focus, enabling you to approach your marketing holistically and meaningfully.

For example, if your business posts images to Instagram without determining why you’re posting, who you hope to reach, and to what end, it is difficult to measure the effectiveness of these posts, and to illustrate the return on your investment in the platform.

This tool will help you set goals, build your strategy and determine your objectives.

Tool icon About This Tool Reading time: ~15 mins Learning Type: Tool Download PDF

Last updated: August, 2024

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IN THIS MODULE

Back to Module Overview

Module 1 – Digital Marketing and Content Planning

Explore how a content plan can elevate your digital marketing strategy and help your business stand out among your competitors.
Article icon
Article ~6 mins
Read Article

Module 1 – How to Pick Your Priority Channels

Your business may not be able to be active on every digital channel. So, where should you focus?
Article icon
Article ~3 mins
Read Article

Module 1 – How to Identify Your Audience

The more you know about your audience, the better able you will be to deliver the information they need to convert them into guests and customers.
Article icon
Article ~3 mins
Read Article

Digital Teams: Who Does What

Explore key roles for a digital marketing team including responsibilities, salary and wage expectations, and some helpful things to consider if you find yourself in the market for specific expertise.
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Guide ~15 mins
Read Guide

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