Digital Teams: Who Does What
Digital marketing is characterized by constant change. Keeping up with the latest in websites, social media, SEO, advertising, content, design, and strategy might require expertise from a variety of sources. Here are some of the key roles for a digital marketing team including their responsibilities, salary and wage expectations, and some helpful things to consider if you find yourself in the market for specific expertise. In all cases, it is important to ask for samples of previous work to ensure that the individuals have the skill set you are seeking.
Last updated: January, 2020
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The Power of UGC – Developing and Curating Content
User-generated content (UGC) encompasses content posted by unpaid contributors to online platforms. These assets are generally regarded as trustworthy, truthful and authentic since they are created without agenda.
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