Module 3 – Search Engine Optimization

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Module 3 – Search Engine Optimization

Most people start their journey to purchase products, services, vacations and more by performing a search on a search engine like Google. Search Engine Optimization, or SEO, is the practice of optimizing your website to gain organic (or unpaid) traffic from search engine results to help people find your website amongst all the other competing content on the Internet.

The resources in this module are designed to help you better understand the components of a successful SEO strategy and identify some of the ways you can get started. Within this module, you’ll familiarize yourself with the different aspects of search results, learn how to test your site for indexation, security, speed, and mobile-friendly design, and what you can do to optimize your website content.

 

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IN THIS MODULE

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Module 3 – Factors That Influence Where Your Pages Rank on Search Engines

Search engines decide what content to put on the Search Engines Results Page (SERP) with an algorithm, which is basically a set of rules run by a computer that comes up with an answer.
Guide icon
Guide ~10 mis
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Module 3 – On Page SEO Optimization: A Checklist

Optimize your content using the following tested, on-page SEO techniques:
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Tool ~3 mins
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Module 3 – Anatomy of A Search Engine Results Page

A Search Engine Results Page (SERP) has many different categories of results on it, regardless of the search engine.
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Infographic ~2 mins
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Module 3 – Anatomy of A Website

Understanding where to optimize.
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Infographic ~2 mins
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ADDITIONAL LEARNING RESOURCES

Demystifying Search Engine Optimization (SEO)

An overview of Search Engine Optimization and three steps to build a solid SEO foundation for your business.
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Tool ~10 mins
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A Comprehensive Guide to Local SEO

Gain a firm understanding on how to optimize your business to reach potential consumers who use local search to choose which products or services they're going to buy.
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Guide ~20 mins
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The Beginner’s Guide to SEO

This guide is designed to describe all major aspects of SEO, from finding the terms and phrases (keywords) that can generate qualified traffic to your website, to making your site friendly to search engines, to building links and marketing the unique value of your site.
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Guide ~ 20 mins
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Last updated: August, 2024

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