Demystifying Search Engine Optimization (SEO)

Most people start their journey to purchase anything–vacations, products, services, experiences and more–by performing an online search on Google or another search engine. Search Engine Optimization (SEO) ensures your website can be found amongst other competing content on the Internet.

SEO is the practice of optimizing your website to gain organic (or unpaid) traffic from search engine results. It’s about understanding what your potential customers are searching for online, and then including the keywords and terms they are using in their search, along with answers to their questions, and the type of content they are looking for, on your website. Knowing these things will allow you to connect to people online who are searching for the solutions that you offer.