Module 1 – Setting Marketing Goals
Goal setting is the foundation of effective marketing. While it’s easy to jump straight to tactics, goals provide clarity and focus, enabling you to approach your marketing holistically and meaningfully.
For example, if your business posts images to Instagram without determining why you’re posting, who you hope to reach, and to what end, it is difficult to measure the effectiveness of these posts, and to illustrate the return on your investment in the platform.
This tool will help you set goals, build your strategy and determine your objectives.
Last updated: August, 2024
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