Tourism Marketing Committee

Amy has a strong passion for rural tourism and economic development. Amy holds a Bachelor of Science in Business Administration with majors in Project Management and Operations Management.

Entering tourism as the Marketing Manager for Gold Country Communities Society, Amy wrote and successfully implemented the Gold Country GeoTourism program, a first in British Columbia, encompassing parts of the Cariboo Chilcotin Coast, Vancouver, Coast & Mountains and Thompson Okanagan. Since joining the Cariboo Chilcotin Coast Tourism Association, Amy has become very familiar with all aspects of destination management, leading award-winning programs such as the Gold Rush Trail and Cariboo Reputation Recovery collaboratives. Amy believes rural British Columbia holds untapped potential and unlimited opportunities for excellence.

Andrea Miller has over 20 years of experience in tourism marketing, destination development, and outdoor recreation.

She is the founder of Paddle BC and serves as the Marketing Director for Destination Castlegar. With a background in psychology and entrepreneurship, Andrea is known for building strong partnerships and advancing collaborative tourism initiatives that benefit communities and the environment.

Angeline Chew, affectionately known as Ange (pronounced Angie) is a seasoned marketing professional with over two decades of experience in the fields of marketing and media relations.

Currently holding the position of Executive Director at Discover Surrey, the official destination management organization for Surrey, Ange is the driving force behind the city's vibrant tourism landscape. Ange's professional journey weaves through an eclectic mix of industries, from biotech to hospitality. Since 1998, she has carved her niche in the tourism and destination marketing sectors, leaving an indelible mark on renowned entities such as Canada 3000 Holidays, Intrawest Central Reservations, Tourism Richmond (during the 2010 Olympic Winter Games in Vancouver), and Tourism Vernon, before landing at the helm of Discover Surrey. Her passion and expertise truly come to life in the realm of destination development, with a particular emphasis on the culinary sector. Over the years, Ange has honed her skills in crafting and executing marketing campaign strategies that not only boost the city's profile but also generate substantial economic impact for stakeholders and tourism partners. As a destination management professional, Ange collaborates with partners to curate and bring to life new tourism experiences, captivating both visitors and media alike. Her extensive network of long-standing partnerships and media relations has propelled Surrey's tourism offerings onto the national stage, earning the city well-deserved acclaim. Beyond her professional pursuits, Ange is a Surrey enthusiast through and through. Living, working, and playing in Surrey, she embraces the city's vibrant lifestyle. An avid foodie, urban cyclist, and paddleboarder, Ange brings her energetic spirit to both her professional and personal spheres. With a wealth of experience, a knack for fostering collaborations, and a genuine love for Surrey, Ange continues to shape the narrative of Discover Surrey, leaving an indelible mark on the destination management landscape.

Born in Aotearoa (New Zealand) and raised in Australia, Brad brings a uniquely global perspective to destination leadership as the CEO of Kootenay Rockies Tourism.

After graduating university with a double major in Management and Marketing, Brad moved to British Columbia for a 12-month working holiday that started his deep connection here. After almost a decade spent working in the music industry, Brad made the permanent move to Canada in 2013 and switched careers into tourism. Brad was based in Fernie, BC for almost ten years where he held the role of General Manager at Fernie Lodging Company and later was the Executive Director for the Fernie Chamber of Commerce. Along the way, Brad served on the boards of Tourism Fernie and Kootenay Rockies Tourism. In 2022, Brad moved to Tla-o-qui-aht territory to take on the role of Executive Director of Tourism Tofino which he held for three years before returning to Ktunaxa territory to lead Kootenay Rockies Tourism.

Brian Cant is Vice President, Business Impact & Engagement for 4TVI, a social enterprise created to ensure that travel is a force for good for Vancouver Island – forever.

Formerly, Brian worked as Director, Communications & Engagement for the Greater Victoria Harbour Authority, a community-based not-for-profit that is committed to sustainable stewardship of Victoria’s working harbour. Brian has worked in communications for more than 15 years developing and executing strategies to meet marketing and communications goals, conducting media research and outreach, and generally doing all that he can to ensure partners and stakeholders have what they need to understand organizational decisions and plans. Inspired by his summer job guiding visitors through the underground mine at the Rossland Museum in the Kootenays, his career has focused on the tourism industry; His career has also included stints working with both Destination Greater Victoria, Destination British Columbia, and tartanbond (formerly Tartan Group). He is a proud graduate of the Gustavson School of Business MBA program and holds a BA in History and Geography and a Diploma in Public Relations from the University of Victoria. Brian Cant is Past President of the UVic Alumni Association Board of Directors. Growing up in Rossland, BC, he was first put on skis by his dad at the age of 18 months and barely looked back or slowed down. He managed to have his own daughter on skis around the same time, to somewhat mixed results.

As the Chief Executive Officer of the Northern BC Tourism Association, Clint works with the board and leads the team at Northern BC Tourism to achieve the overall vision and mission for the organization.

He is a well-respected member of the tourism industry and is acknowledged industry wide as a leader and innovator in new marketing technologies. With over 15 years’ experience in the tourism industry, Clint has been devoted to building the tourism industry in northern BC and has successfully contributed by leading and managing major tourism marketing and development programs at the provincial, regional, and community level. A longtime resident of northern BC, Clint continues to advocate for the region and is an active member of the community in Prince George. Appointed to the Ministers Tourism Engagement Council and a standing member of the Provincial Tourism Marketing Committee, he continues to spend time volunteering and sitting on industry related committees. As an emerging business leader in northern BC, Clint earned the acknowledgement as one of Prince George’s Top 40 Under 40. Clint holds a Bachelor of Commerce (Marketing) from the University of Northern British Columbia and has also held positions in the Brewing Industry and Economic Development.

Dixit Talwar leads the digital marketing and analytics practice at Northland Properties with a diverse catalog of 60+ hotels across Canada, US, England, Scotland & Ireland, plus multiple restaurant brands.

As a revenue marketing practitioner with over 10 years of hands-on experience in data-driven marketing strategies and tactics, Dixit leverages hotel revenue management, electronic distribution, and performance marketing expertise aimed at driving direct-digital revenues. He is a frequent collaborator with multiple industry partners providing insights into their product portfolio and calibrating them for enterprise clients within the travel & hospitality vertical.

Ellen Walker-Matthews has more than 40 years of experience in the hospitality, travel, and tourism industry, including the last 12 with TOTA in various capacities, including Vice President of Stewardship, Senior Vice President and, for the past year, Chief Executive Officer.

She has spearheaded and played a significant role in key initiatives including Biosphere Certification, GreenStep Certification, and Green Destination Top 100; overseeing the Tourism Resiliency Program; development and implementation of regional tourism strategies; and sales, marketing, and business plans.

Evangeline Clifton, traditional name, Hayałilaga “Setting Things Straight”—is Heiltsuk, born and raised in Bella Bella, British Columbia. As the Economic Development Officer, for Heiltsuk Tribal Council, she supports community-led economic growth rooted in Heiltsuk values.

Since 2021, Evangeline led community-based tourism that has benefited residents, visiting professionals, and visitors alike.  She has overseen operations of Qatuwalas: the Seasonal Heiltsuk Visitor Information Centre, coordinated local training and certification, and has contributed to the development of sustainable trail infrastructure. Her work, focused on community wellness, youth mentorship, and respectful engagement within Heiltsuk Territory. Evangeline holds a Bachelor of Tourism Management with a major in Recreation, from Vancouver Island University, along with credentials in adventure tourism and Indigenous business education. She brings experience in economic development, tourism operations, and community leadership and is honored to represent Coastal Communities as a member of Destination BC’s Tourism Marketing Committee.

Ian Jenkins is responsible for all aspects of sales, marketing and property management at SilverStar Mountain Resort as the Director of Sales, Marketing and Accommodation and as both winter and summer business grows into the future.

Ian is involved in many aspects of the travel industry in the Okanagan and advises with the Tourism commission for City of Vernon as well as a board member of the newly formed Silver star resort association. Ian has been involved in the resort business for the last 27 years, with previous roles at Whistler Blackcomb as the GM of sales and Vail Resorts in Colorado as the Director of International Sales and marketing. Ian has a deep passion for the outdoor travel industry and how providing outstanding experiences along with great marketing, can keep guests coming back year over year.

Jessie Olsen is the Director of Economic & Community Development with the District of Tumbler Ridge, where she leads initiatives focused on economic diversification, tourism development, and community sustainability.

With a background in graphic design and marketing, Jessie brings expertise in destination branding, visual storytelling, and audience-focused communications to municipal and regional tourism initiatives. Born and raised in British Columbia’s Peace Region, she brings a firsthand understanding of northern and rural communities to her work. Jessie works closely with community organizations and regional partners to advance outdoor recreation development and destination experiences, including the continued growth and promotion of the Tumbler Ridge UNESCO Global Geopark. She is a strong advocate for collaboration and partnership-driven approaches that bring people together around shared goals. In addition to her municipal role, Jessie serves as a Director on the Board of Northern BC Tourism, contributing a northern perspective to regional and provincial tourism discussions.

Jodi Westbury joined Destination Greater Victoria as Vice President, Marketing Communications in January, 2022. Jodi has worked in several tourism sectors through her career, including hotels, attractions, previous DMO experience at Tourism Whistler, and the airline sector.

Jodi's career history includes hotels (Director, Marketing Communications for Coast Hotels in a corporate marketing/communications role overseeing programs for 35+ properties), attractions (Director, Marketing Communications for Grouse Mountain Resort for almost nine years), previous DMO experience at Tourism Whistler, and the airline sector (Canadian Airlines). Jodi’s wide and deep experience provides her with unique insight and perspective, including that of working in an entrepreneurial venture. Jodi holds an MBA from Sauder School of Business at UBC, and a BA in Communications and Tourism from the University of Calgary. Jodi currently sits on the Board of Directors for the Wildlife Rescue Association of BC.

Johnathan currently leads the Commercial Services department and is responsible for all commercial activities and revenue generation at Pacific Coastal Airlines, currently the largest airline in British Columbia by destinations served within the province.

His portfolio includes oversight of revenue management, network planning, business development, charter sales, community relations, communications, marketing, and product development. Together, these teams develop and implement commercial strategies that support safe, reliable, and sustainable air service across British Columbia, serving leisure, medical, and business travellers. He brings additional regional airline experience from his time at Central Mountain Air, serving British Columbia and Alberta, and Calm Air, serving Manitoba and Nunavut. Johnathan holds a Bachelor of Science in Aviation Management from Embry-Riddle Aeronautical University and an Advanced Diploma in Aviation Management from Georgian College. Johnathan is passionate about expanding regional air service throughout the province. He is a strong advocate for the economic, tourism, commerce, and medical benefits that reliable air service brings to remote and Indigenous communities.

Kevin Manuel oversees all aspects of marketing at Red Mountain Resort. As a year-round destination, Kevin works closely with local and regional DMOs to showcase Rossland's unique experiences.

As a member of the Kootenay Rockies Tourism Board of Directors, Kevin is an advocate for tourism in the Kootenay Rockies region and British Columbia. Kevin brings over ten years of experience in a senior marketing role with a diverse skillset across digital marketing, advertising, customer relationship marketing, and communications. Kevin is passionate about the adventure tourism industry and committed to delivering memorable experiences for visitors, residents, and employees.

Kimo Linders is the owner and director of ERTCU Travel Group / En Route Travel Canada. He has 20+ years of experience in the Canadian tourism and travel industry, specializing in camping and RV-ing, self-guided RV Itineraries and (inbound) international travel trade.

Kimo Linders is the owner and director of ERTCU Travel Group / En Route Travel Canada. He has 20+ years of experience in the Canadian tourism and travel industry, specializing in camping and RV-ing, self-guided RV Itineraries and (inbound) international travel trade.

Bio coming soon.

Patrick Gill is Senior Director, Global Marketing at Armstrong Collective, where he leads global marketing strategy for Rocky Mountaineer, one of Canada’s iconic tourism experiences.

With over 20 years of marketing leadership experience including tourism and consumer packaged goods, Patrick brings deep expertise in destination marketing, brand strategy, and integrated marketing at the city, provincial, national, and global levels. Prior to joining Armstrong Collective, Patrick served as Director of Marketing & Business Development at Tourism Richmond, where he led destination brand development, integrated marketing programs, and other key initiatives, including regenerative tourism and data-driven innovation. Patrick has also held marketing roles with Destination British Columbia, BCAA, Vancity, and Procter & Gamble. He is passionate about the people and places that define British Columbia’s tourism industry and is committed to fostering a resilient, collaborative, and regenerative tourism sector in his role on Destination BC’s Tourism Marketing Committee.

Paula Amos is of Hesquiaht and Squamish Nation descent, born and raised in the Nuu-chah-nulth territory on the west coast of Vancouver Island. She has worked in leadership roles in the tourism industry for 20+ years. 

Paula has worked for the Indigenous Tourism Association of BC for the past 19 years and has been a part of the industry growth and success by driving results in experience development, partnerships and implementing strategies for marketing for businesses and organizations.  The overall Indigenous tourism industry has grown by over 80% since the launch of the Aboriginal Tourism Blueprint Strategy in 2007. Paula sat on the steering committee for the groundbreaking Blueprint Strategy for Indigenous tourism in British Columbia. The Blueprint was the catalyst for developing Indigenous tourism in BC in 2006. She was also involved with the 2010 Aboriginal Tourism Working Group for the 2010 Winter Olympics, in partnership with the 2010 Bid Corporation. Paula views the development of the Indigenous cultural tourism industry as not only economic development and job potential but is also a driver for cultural pride, reconciliation and a new generation of entrepreneurs. Paula Amos is a leader for Indigenous tourism community development and works in the important areas of collaboration and partnerships.  She is passionate about creating opportunities and mentorship for youth and reconciliation for Indigenous peoples in BC and Canada.

With over 30 years of experience in the retail, hospitality and tourism sectors, Royce has focused the last 15 years of his career in senior leadership roles at the national, provincial, and now the civic level of destination management organizations.

After spending 10 years at Travel Alberta, Royce relocated back to his hometown Vancouver to take on the role of President, CEO, and team leader of the newly transformed Destination Vancouver in July of 2020. While at Travel Alberta Royce oversaw the development and launch of the award winning (remember to breathe) destination brand that resulted in increased awareness and visitation for Alberta. While at the Canadian Tourism Commission, Royce was part of the team that brought the Canada brand to life for millions of viewers and attendees of the Vancouver 2010 Winter Olympics helping to put Vancouver and Canada on the global tourism bucket list. Before that Royce developed extensive experience working in corporate, franchise and start-up business in operations, sales, and marketing in various leadership roles. Royce volunteers on the Destinations International Global Leadership and Equity, Diversity & Inclusion Committee’s, Destination British Columbia’s Tourism Marketing Committee, Expedia Media Select Advisory Board, Business Improvement Association Downtown Vancouver Board Member, and SAIT Dean’s Hospitality and Tourism Council.

As the Manager of Public Programming & Media for Barkerville, Stewart is responsible for presenting the history of Barkerville and attracting visitors from near and far to the world-renowned heritage town.

Born and raised in the beautiful Cariboo region, Stewart Cawood has worked in Barkerville for 18 years. He started as a historical interpreter, providing scenes and tours to the historic site’s summer guests. He now works as the Manager of Public Programming & Media and oversees Barkerville’s heritage presentations, the Theatre Royal, and marketing for the Barkerville Heritage Trust. Stewart recently joined the Cariboo Chilcotin Coast’s Tourism Marketing Committee representing Area 3. He also serves as a director on the non-profit boards for the Wells Historical Society and Sunset Theatre in Wells, BC, which is located near Barkerville. Stewart takes great pride in promoting tourism along Highway 26 from Quesnel, and he believes that visitor traffic is dependent on the success of the surrounding region. He advocates for cooperation across British Columbia to ensure the prosperity of each organization that benefits from tourism in the province. Stewart holds two Bachelor’s degrees in Arts and Education from Thompson Rivers University. With a long career in theatre that has taken him across North America and overseas, Stewart is well-equipped to contribute to the tourism industry.

Xander France is the Director of Sales and Marketing at Hullo Ferries, where he plays a central role in shaping how residents and visitors move between Vancouver Island and the Lower Mainland.

Raised in Nanaimo and a graduate of Vancouver Island University, Xander brings a deeply personal connection to the region and a strong commitment to building sustainable, community focused tourism across British Columbia. At Hullo, Xander works at the intersection of transportation, tourism and economic development, collaborating closely with destination partners, governments and businesses to strengthen visitor flows and regional connectivity. His work supports tourism growth across Vancouver Island while reinforcing the critical link to Metro Vancouver’s travel, workforce and visitor economy. Xander brings 15+ years of experience in sales, partnerships and brand leadership across consumer packaged goods, telecommunications and regulated industries, with previous roles at TELUS, Molson Coors and Aurora. Throughout his career, he has led large commercial teams and delivered growth through a consumer centric, partnership driven approach. In addition to his role at Hullo, Xander serves on the board of Tourism Nanaimo and the Destination Stewardship Committee for 4VI, contributing to collaborative marketing strategies that elevate Vancouver Island’s profile. He is passionate about innovation, collaboration and ensuring tourism delivers lasting value for communities across the province.