The ten-year Destination Development strategies for this region were formed through a collaborative process. This region includes four primary planning areas: the Fraser Valley, Metro Vancouver, the Sea-to-Sky Corridor, and Sunshine Coast. Each of these primary planning areas has active Destination Management Councils. Cross-regional planning areas that include VCM are the Highway 3 Corridor and the Gold Rush Trail.
As a result of these Destination Development strategies, the need to improve sustainability practices in the region became evident. The Vancouver, Coast & Mountains Sustainability Council was created to bring together a group of partners to advance this important work.
The Vancouver, Coast & Mountains region is a key gateway to BC since it is on the US-Canada border and has major infrastructure including the Vancouver International Airport, Abbotsford International Airport, Port of Vancouver, BC Ferries, Translink, BC Place Stadium and the Vancouver Convention Centre, helicopter and float plane terminals.
The key activities driving visitation to this region are an abundance of attractions, culinary experiences, outdoor adventure experiences, festivals, events, and conferences.
A Destination Management and Development Implementation Guide for communities has been created as a companion piece to the overarching regional strategy. It explores the areas of overlap between tourism destination management and development with local government roles and responsibilities.
To find out more about the destination development program or to determine the best way for you to participate, contact Vancouver, Coast & Mountains at [email protected].
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