The ten-year Destination Development Strategies for this region were formed through an iterative, consultative, and collaborative process which started in 2016. This region includes four primary planning areas: the Fraser Valley, Metro Vancouver, the Sea-to-Sky Corridor, and Sunshine Coast. This region is inclusive of the Upper Sunshine Coast in the west, White Rock and Abbotsford in the south, Lillooet in the north and Hope in the east. The region also includes a diverse array of over fifty First Nations.
Tourism into this region of the province is strong, and year-round with Whistler and Vancouver being some of the main tourism centers. The key activities driving visitation to this region are outdoor experiences including hiking, skiing, festivals, events, and conferences.
To find out more about the destination development program or to determine the best way for you to participate, contact Vancouver, Coast & Mountains at Fiona.Frost@DestinationBC.ca.
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