Module 1 – How to Pick Your Priority Channels

Digital Channel or Platform

  When to Use

   Good For

Website

• Must Have

• Brand credibility
• Showcasing products and services
• Appearing in Google search

Your Google My Business Listing

• Must Have

• Appearing in search by geographic location
• Responding to reviews
• Showcasing reviews
• Increasing SEO ranking
• Learn more

Facebook Business Page

• Important

• Interacting and engaging with customers
• Sharing news updates, product releases and information
• Showcasing photography and video of your experience, Advertising on Facebook
• Learn more

Instagram Business Account

• Important

• Showcasing photography and video of your visitor experience
• Telling stories visually
• Learn more

•  Important

• Responding to reviews
• Showcasing photos and amenities
• Learn more

X Account

• If you are successfully managing the above must have and important channels, and
• You have strong social media resources available on staff or at an agency

• Sharing news and current events updates, product releases and information
• Engaging with media

LinkedIn Account

• If you are successfully managing the above must have and important channels, and
• You have strong social media resources on staff or at an agency

• Communicating frequently with industry, other businesses
• Recruitment of new staff or suppliers

Compare the various social media platforms in more detail here.

Email

• If you are successfully managing the above must have and important channels, have copywriting resources, and
• are interested in investing in an email platform such as Mailchimp, Mailerlite, Zapier or others

• Inexpensively turning prospects into new bookings
• Sharing news updates, product releases and information
• Providing your audience with a trusted source of information

• If you are successfully managing the above must have and important channels, and
• have copywriting/content strategy resources and blogging functionality on your website

• Engaging your audience and customers as a trusted source of information

• If you are successfully managing the above must have and important channels, and
• have digital media resources on-staff or the ability to work with a third-party agency to plan and implement a strategy

•  Increasing brand awareness and reach new audiences
• Generating website visits
• Generating sales and/or bookings
• Increasing overall engagement