• News
  • Our Commitments
  • Work With Us
  • Contact Us
  • FIFA World Cup 26™
Destination British Columbia logo
  • Who We Are
    • Overview
    • Provincial Government of BC
    • Board Of Directors
    • Executive Leadership
    • Tourism Marketing Committee
    • Accessibility and Inclusion Committee
    • Regional, Community & Industry
      Partners
      • Industry Partners
      • Community Partners
    • Vancouver, Coast & Mountains Tourism Region
      • Industry Support Areas
      • Meet the Team
      • Events
      • Regional Maps
      • Stay Connected
    • Corporate Documents
    • The Value of Tourism
  • What We Do
    • Overview
    • BC’s Destination Brands
      • Rainforest to Rockies
      • The Great Wilderness
      • The Infinite Coast
      • Valleys & Vineyards
      • Birthplace of Adventure
      • Nature’s Heartland
    • Marketing
      • Consumer Marketing
      • Content Marketing
      • Social Media Marketing
      • Travel Trade
      • Travel Media
      • Our Markets
    • Destination Management
      • Destination Development
      • Planning Area Look Up Tool
      • Emergency Preparedness
      • Learning Centre
      • Visitor Services
      • BC Tourism Climate Resiliency Initiative
    • Indigenous Tourism
      • Respectful Growth of Indigenous Tourism
      • Our Commitments
      • Truth and Reconciliation
    • Funding Sources
      • Co-op Marketing
      • Municipal & Regional District Tax Program (MRDT)
      • External Funding Sources
  • Strategic Approach
    • Overview
    • Corporate Strategy
      • Destination BC’s Corporate Strategy, 2026 to 2028
      • Three Pathways to Growth
      • Growth Opportunities by Iconic Brand
    • Marketing Strategy
    • Invest in Iconics Strategy
    • Diversity, Equity, Inclusion, and Accessibility
    • Truth and Reconciliation
  • Learning Centre
    • Overview
    • BC Tourism Basics
    • Digital & Social Media Marketing
    • Tourism & Business Planning
    • Experience Development
    • Travel Trade & Travel Media
    • Crisis & Emergency Planning
    • Accessible Tourism
    • BC's Destination Brand Resources
    • Additional Learning Resources
  • Research & Insights
    • Overview
    • Industry Performance
    • Regional Research
    • Market Research
    • Activity Research
    • Resident Research
    • Research Tools & Methods
  • Who We Are
    • Overview
    • Provincial Government of BC
    • Board Of Directors
    • Executive Leadership
    • Tourism Marketing Committee
    • Accessibility and Inclusion Committee
    • Regional, Community & Industry
      Partners
      • Industry Partners
      • Community Partners
    • Vancouver, Coast & Mountains Tourism Region
      • Industry Support Areas
      • Meet the Team
      • Events
      • Regional Maps
      • Stay Connected
    • Corporate Documents
    • The Value of Tourism
  • What We Do
    • Overview
    • BC’s Destination Brands
      • Rainforest to Rockies
      • The Great Wilderness
      • The Infinite Coast
      • Valleys & Vineyards
      • Birthplace of Adventure
      • Nature’s Heartland
    • Marketing
      • Consumer Marketing
      • Content Marketing
      • Social Media Marketing
      • Travel Trade
      • Travel Media
      • Our Markets
    • Destination Management
      • Destination Development
      • Planning Area Look Up Tool
      • Emergency Preparedness
      • Learning Centre
      • Visitor Services
      • BC Tourism Climate Resiliency Initiative
    • Indigenous Tourism
      • Respectful Growth of Indigenous Tourism
      • Our Commitments
      • Truth and Reconciliation
    • Funding Sources
      • Co-op Marketing
      • Municipal & Regional District Tax Program (MRDT)
      • External Funding Sources
  • Strategic Approach
    • Overview
    • Corporate Strategy
      • Destination BC’s Corporate Strategy, 2026 to 2028
      • Three Pathways to Growth
      • Growth Opportunities by Iconic Brand
    • Marketing Strategy
    • Invest in Iconics Strategy
    • Diversity, Equity, Inclusion, and Accessibility
    • Truth and Reconciliation
  • Learning Centre
    • Overview
    • BC Tourism Basics
    • Digital & Social Media Marketing
    • Tourism & Business Planning
    • Experience Development
    • Travel Trade & Travel Media
    • Crisis & Emergency Planning
    • Accessible Tourism
    • BC's Destination Brand Resources
    • Additional Learning Resources
  • Research & Insights
    • Overview
    • Industry Performance
    • Regional Research
    • Market Research
    • Activity Research
    • Resident Research
    • Research Tools & Methods
  • News
  • Our Commitments
  • Work With Us
  • Contact Us
  • FIFA World Cup 26™
  • Home
  • |
  • Learning Centre
  • |
  • Digital & Social Media Marketing
  • |
  • Is Your Business Digitally Ready?

Is Your Business Digitally Ready?

The tourism industry has been radically transformed by new digital technology, online platforms, and business systems that have shaped marketing, customer service, and business operations. Each innovation presents an opportunity for your business to build customer relationships, drive revenue growth, and improve business operations.

Is your business or organization benefitting from this transformation? Use this digital self-audit as one way to determine how your business or organization is doing.

About This Tool Reading time: ~10 mins Format: Tool Download PDF

Continue Learning

View All Resources
Workshops & Upcoming Opportunities

Tourism Digital Academy – Self-Guided

Free self-guided option for those who prefer working at their own pace, this program offers participants maximum flexibility as they complete a condensed version of the Tourism Digital Academy on their own schedule.
Program icon for Destination BC Learning Centre
Program Up to 6 months (self-paced)
Learn More
Digital & Social Media Marketing

Demystifying Search Engine Optimization (SEO)

An overview of Search Engine Optimization and three steps to build a solid SEO foundation for your business.
Tool icon
Tool ~10 mins
Learn More
Digital & Social Media Marketing

Digital Teams: Who Does What

Explore key roles for a digital marketing team including responsibilities, salary and wage expectations, and some helpful things to consider if you find yourself in the market for specific expertise.
Guide icon
Guide ~15 mins
Read Guide

 
Last updated: March, 2019

Share
LinkedIn Twitter Email Print

Destination BC

  • Work With Us
  • Contact Us
  • News
  • Corporate Documents
  • Site Map
  • Legal Terms & Privacy Policy

Official Websites

Spirit Bear

SuperNaturalBC.com

Be inspired to start planning your BC Vacation.

B.C. and Guangdong work together to open doors for businesses, create good jobs in B.C.

Travel Media

Information for journalists, editors and broadcasters.

Travel Trade

Tools, resources and contacts to assist you in promoting BC.

red truck in a vineyard

Tourism Business Portal

Online, self-service business listings system for tourism industry.


Follow Us:

Youtube Linkedin

Subscribe to our newsletter

Subscribe
Destination British Columbia logo
© 2026 - Destination BC Corp. – All rights reserved. "Super, Natural British Columbia®", "Super, Natural", "Hello BC" and "Visitor
Centre" and all associated logos/trade-marks are trade-marks or Official Marks of Destination BC Corp.