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Creating Content that Drives Action Along the Travel Path to Purchase

In a marketplace where competition for customer share is fierce, producing top-notch content in the hopes that it will be seen isn’t enough. Businesses that want to access their customer base at key planning and booking phases must ensure that their content surfaces strategically along the Travel Path to Purchase, or Customer Journey.

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Last updated: June, 2021

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Digital & Social Media Marketing

Destination BC Partner Content Checklist

Hundreds of pieces of content are created and curated across British Columbia’s tourism partner network every day. Use this content checklist to improve the likelihood of your content being shared by Destination BC and other partners.
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Article, Tool ~3 mins
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Digital & Social Media Marketing

Using Search Insights to Spark New Content Ideas

Explore how you can leverage data from billions of searches people have already performed on Google to source ideas for content will resonate with your target market.
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Article ~12 mins
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Digital & Social Media Marketing

5 Ways to Extend Your Influencer Partnerships

Working with social media influencers is a powerful way to create content and engage with a targeted audience, but other than having them post about their experience at your business or destination, what else can you do to leverage this partnership?
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Article ~8 mins
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