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Step into Home Pitch at FIFA Fan Festival™ Vancouver from June 11 – July 19 and experience the game like never before. Dribble a ball, score a goal, or watch the action unfold around you. Immersive 360-degree screens and spatial sound surround the pitch, transforming mountain peaks, coastal horizons, and ancient forests into a living panorama of British Columbia.
FIFA Fan Festival™ Vancouver is a free, accessible Festival for all, from families to devoted football fans. Experience FIFA World Cup™ matches live on screens across the site, then keep the celebration going with live music and entertainment from Canadian and global artists throughout the grounds. Set within the historic PNE Grounds at Hastings Park, the FIFA Fan Festival™ Vancouver immerses you in football activations, elevated food and beverage offerings, and interactive experiences from commercial partners.
Destination BC’s Home Pitch is a large-scale, immersive activation at the FIFA Fan Festival, designed to inspire province-wide travel and connect fans with the diversity of British Columbia experiences.
Located in a prime, high-traffic area of the Fan Festival site—The Plaza, adjacent to the PNE Amphitheatre and Gate 10—Home Pitch is positioned to engage a significant share of attendees throughout the tournament.
With the FIFA Fan Festival expected to host up to 25,000 visitors per day, Home Pitch is designed to capture high visitor volume and convert in-market excitement into travel inspiration across BC.
At the core of Home Pitch is a 12,000 sq ft live activation featuring a fully playable, immersive five-a-side soccer pitch surrounded by 360° LED screens that simulate British Columbia’s iconic natural landscapes.
The experience invites visitors to play football within awe-inspiring environments—from coastal shorelines to alpine settings—bringing together the energy of the game with the beauty of the province.
The design integrates compelling storytelling using bold, curiosity-driven messaging such as “Ever kick a ball above the clouds?” and “Ever play in front of the roar of a waterfall?”, paired with large-scale, dynamic visuals.
The activation introduces visitors to BC’s new Iconic destination brands, using immersive visuals and storytelling to showcase the province’s regions, landscapes, and cultural experiences.
Visitors are welcomed into the experience by a dedicated welcome message from the Musqueam, Squamish and Tsleil-Waututh Nations, presented on a prominent large-scale display, anchoring the experience in place and acknowledging host territories.
Home Pitch goes beyond visual immersion to create a multi-sensory experience, combining evolving soundscapes with each environment—featuring authentic elements such as water, wind, and wildlife—to deepen engagement and emotional connection.
The space is designed for high-energy, continuous use throughout the day, with a rotating schedule that allows visitors to engage whether they are present for a few minutes or longer. Programming includes:
Following the on-pitch experience, visitors exit through the “Clubhouse”—a curated space that highlights each region of BC through the lens of the Iconic Brands and encourages further exploration across the province.
Destination BC Brand Ambassadors will be present to provide guidance, answer questions, and help visitors discover travel opportunities throughout BC.
Home Pitch is designed to act as a conversion point—turning tournament energy into broader travel interest and inspiring visitors to explore BC beyond the Host City both during and after their visit.
Enter the heart of Home Pitch, a full-scale immersive football environment where a playable pitch sits inside a panoramic world of motion, light, and sound.
Daily activities keep the energy high and the experience immersive, offering a new way to feel the passion of the game alongside the unforgettable landscapes of BC.
Come play, cheer, explore, and feel right at home on the pitch.
Learn more about Home PitchHome Pitch comes alive through special guests from Host Nations, Indigenous communities, and the global football community, creating experiences that celebrate sport, culture, and connection.
For a full list of programming, please visit: https://www.supernaturalbc.com/homepitch/
Home Pitch is open the same hours the FIFA Fan Festival™ Vancouver; please click here for the festival’s schedule.
Home Pitch is housed inside a massive 1,115-sq-m (12,000-sq-ft) tent at FIFA Fan Festival™ Vancouver, located at the city’s PNE fairgrounds. You can’t miss it.
With limited parking available, we recommend taking public transit, walking, biking, taking a taxi, ride-hailing, or carpooling to get to the festival site. You’ll find Home Pitch situated beside the brand new PNE Amphitheatre adjacent to Gate 10.
Learn more about how to get to FIFA Fan Festival™ Vancouver: https://www.vancouverfwc26.ca/know-before-you-go/getting-to-fifa-fan-festival
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