The Power of Tourism
Hiking overview shot of at Shoulder Mountain Alpine Camp in Stikine Region
There is incredible opportunity within British Columbia for tourism. The tourism industry is a key driver of economic success across BC—growing faster than the provincial economy as a whole, with increasing revenues, employment, wages, and visitors.
We know our industry is struggling with the impact of the COVID-19 crisis. During these difficult times, more than ever, British Columbians need to know about the importance of BC’s visitor economy, how it enriches all our lives by contributing to our collective social, cultural, environmental and economic well-being, and why they should travel within their own province.
Together, we will recover to fuel the engine that is an $20.5 billion industry as we engage our broader communities and push forward. From the smallest rural adventure guide business to our largest city-based hotel, we recognize that deep, collaborative partnerships enhance the power of the tourism industry in BC.
Industry Resources
We've put together some helpful resources to help you promote The Power of Tourism.
The Power of Tourism
Fact Sheet
Tourism has Heart: The Mighty Efforts of Our Industry During COVID-19
Virtual Travel: Online Tours, Cultural Experiences, and Nature Moments Across BC
Tourism Training Resources for COVID-19 and More
A Snapshot of Tourism
'Why We Work in Tourism' - Inspirational Stories from Industry
The Josie
Landsea Tours
Outback Rafting
Ocean Ecoventures
Spirit Bear Lodge
West Coast Aquatic Safaris
108 Golf Resort
Sun Peaks Resort
Joseph Richard Group
Red Bird Estate Winery
'Why I Work in Tourism' - Inspirational Stories from Destination BC Employees
Meet Maya
Meet Allison
Meet Drew
Meet Christina
The Value of Tourism – Infographics
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