The Power of Tourism

There is incredible opportunity within British Columbia for tourism. Before the pandemic, BC’s tourism industry was a key driver of economic success across BC—growing faster than the provincial economy as a whole, with increasing revenues, employment, wages, and visitors.

As we try to move beyond the pandemic, now more than ever, British Columbians need to know about the importance of BC’s visitor economy, how it enriches all our lives by contributing to our collective social, cultural, environmental, and economic well-being, and why they should travel within their own province.

Together, we can refuel the engine that was a $22.3 billion industry (2019), as we engage our broader communities and push forward. From the smallest rural adventure guide business to our largest city-based hotel, we recognize that deep, collaborative partnerships enhance the power of the tourism industry across BC.