We know our industry is struggling with the impact of the COVID-19 crisis. During these difficult times, more than ever, British Columbians need to know about the importance of BC’s visitor economy, how it enriches all our lives by contributing to our collective social, cultural, environmental and economic well-being, and why they should travel within their own province.
Together, we will recover to fuel the engine that is an $20.5 billion industry as we engage our broader communities and push forward. From the smallest rural adventure guide business to our largest city-based hotel, we recognize that deep, collaborative partnerships enhance the power of the tourism industry in BC.
We've put together some helpful resources to help you promote The Power of Tourism.
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