The Power of Tourism
Hiking overview shot of at Shoulder Mountain Alpine Camp in Stikine Region
Tourism is a rapidly growing industry with a very bright future. Since the dawn of time, people have been hit with wanderlust—exploring new places, experiencing new things—but in the last century, travel has truly changed.
There is incredible opportunity within British Columbia for tourism. The tourism industry is a key driver of economic success across BC—growing faster than the provincial economy as a whole, with increasing revenues, employment, wages, and visitors.
To achieve British Columbia’s potential and compete to win on a global tourism scale, Destination BC has created detailed strategies for growth. The goals of our corporate strategy are supported by the goals of our marketing, and destination and industry development plans.
Together, we will continue to fine-tuned and fuel the engine that is an $18.4 billion industry as we engage our broader communities and push forward. From the smallest rural adventure guide business to our largest city-based hotel, we recognize that deep, collaborative partnerships enhance the power of the tourism industry in BC.
Industry Resources
We've put together some helpful resources to help you promote The Power of Tourism.
The Power of Tourism
Fact Sheet
A Snapshot of Tourism
'Why We Work in Tourism' - Inspirational Stories from Industry
The Josie
Landsea Tours
Outback Rafting
Ocean Ecoventures
Spirit Bear Lodge
West Coast Aquatic Safaris
108 Golf Resort
Sun Peaks Resort
Joseph Richard Group
Red Bird Estate Winery
'Why I Work in Tourism' - Inspirational Stories from Destination BC Employees
Meet Maya
Meet Allison
Meet Drew
Meet Carmen
Meet Christina
Infographics
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