There is incredible opportunity within British Columbia for tourism. The tourism industry is a key driver of economic success across BC—growing faster than the provincial economy as a whole, with increasing revenues, employment, wages, and visitors.
To achieve British Columbia’s potential and compete to win on a global tourism scale, Destination BC has created detailed strategies for growth. The goals of our corporate strategy are supported by the goals of our marketing, and destination and industry development plans.
Together, we will continue to fine-tuned and fuel the engine that is an $18.4 billion industry as we engage our broader communities and push forward. From the smallest rural adventure guide business to our largest city-based hotel, we recognize that deep, collaborative partnerships enhance the power of the tourism industry in BC.
We've put together some helpful resources to help you promote The Power of Tourism.
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