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The Power of Tourism

Hiking overview shot of at Shoulder Mountain Alpine Camp in Stikine Region

Hiking overview shot of at Shoulder Mountain Alpine Camp in Stikine Region

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  • The Power of Tourism

There is incredible opportunity within British Columbia for tourism. Before the pandemic, BC’s tourism industry was a key driver of economic success across BC—growing faster than the provincial economy as a whole, with increasing revenues, employment, wages, and visitors.

As we try to move beyond the pandemic, now more than ever, British Columbians need to know about the importance of BC’s visitor economy, how it enriches all our lives by contributing to our collective social, cultural, environmental, and economic well-being, and why they should travel within their own province.

Together, we can refuel the engine that was a $22.3 billion industry (2019), as we engage our broader communities and push forward. From the smallest rural adventure guide business to our largest city-based hotel, we recognize that deep, collaborative partnerships enhance the power of the tourism industry across BC.

Industry Resources

We've put together some helpful resources to help you promote The Power of Tourism.

Fact Sheet

Why celebrate tourism in BC? $22.3B in revenue. 130,300 tourism-related jobs. $5.1B in wages and salaries. 19,748+ tourism-related businesses. Find tourism facts and stats in our Fact Sheet here.
Download

2022 BC Tourism Week Toolkit

This Tourism Week 2022 Industry Toolkit provides information and resources for BC’s tourism industry and partners to participate as they can, and when they can. We encourage everyone to take part!
Download

A Snapshot of Tourism

A visual glance into the economic value of tourism in British Columbia for 2019.
Download

Snapshot of BC Travel Dashboard

Destination BC summarizes weekly travel indicators in BC in a new interactive dashboard, revamping the “Snapshot of BC Travel” one page report.
Visit

Learning Centre

Open 24/7, access free resources and tools, featured articles, guides, templates, and videos. Learn something new today!
Visit

The Value of Tourism – Infographics

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'Why We Work in Tourism' - Inspirational Stories from Industry

The Josie

The Josie attracts new residents seeking employment opportunities while also boosting visitation to an entire region.
Read Story

Landsea Tours

This business has more than 50 sightseeing vehicles, hosting upwards of 50,000 visitors each year.
Read Story

Outback Rafting

Canadian Outback Rafting guides people from around the world into enchanting pockets of BC to revel in the beauty of wilderness.
Read Story

Ocean Ecoventures

Learn how this company has flourished into one of the most reputable eco-adventure operations on the West Coast.
Read Story

Spirit Bear Lodge

Spirit Bear Lodge has helped to shape the community of Klemtu into a globally recognized travel destination.
Read Story

West Coast Aquatic Safaris

This business offers immersive explorations of Clayoquot Sound’s hidden wonders.
Read Story

108 Golf Resort

108 Golf Resort is a powerful example of overcoming adversity.
Read Story

Sun Peaks Resort

Boasting a charming European-style village, Sun Peaks features the second-largest ski area in Canada.
Read Story

Joseph Richard Group

Being adaptable to change and leaning into innovation is critical in today's tourism landscape.
Read Story

Red Bird Estate Winery

Learn about this winery that produces small lot wines in beautiful Creston, BC.
Read Story

'Why I Work in Tourism' - Inspirational Stories from Destination BC Employees

Meet Maya

Maya is the VP of Global Marketing at Destination BC.
Read Story

Meet Allison

Allison is a Marketing Coordinator at Destination BC.
Read Story

Meet Drew

Drew is a Customer Relations Coordinator at Destination BC.
Read Story

Meet Christina

Christina is an Executive Assistant at Destination BC.
Read Story

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